Your Weekly Update Wednesday, Feb. 8, 2023
Some things change, some things never do
Harry's Marketing Examples tweeted the image above, reminding us that while not a highly respected method, rhyming in marketing copy is something that just works.
As marketers, we are always hearing about how everything is changing. The latest disruptor in the industry is AI, and for many of us this means learning new skills and new ways to do things.
But some things stay the same because they're basic truths. In marketing, we can think of a few of these:
Customers care about what a product or service will be able to do for their lives, not necessarily how it works (or the features)
Being able to build a relationship with a customer takes longer than just selling to them, but it's worth the investment
Adding fun, info or inspiration to your marketing is a sure way to boost your marketing content
What are your holy grails of marketing?
Holiday marketing presents a lot of opportunities A little creativity can generate some fun Valentine's Day marketing ideas, even if your business doesn't seem related to the holiday at all. V-Day in particular has been rebranded to include friends, family and of course, treating yourself, so why not make the most of the day for your business?
Looking to treat yourself with some marketing services? We got you:
Google Business Profile management services
Listings management software
Reviews management software
Reputation management software
The best part? Everything can be 100% white-labeled
Upcoming Feature in Merchynt:
Google Business Pro clients will soon be able to request a specific “tone of voice” for Google Business Posts/Updates, such as funny, intense, and sarcastic. We think it's important businesses have their own style, and we're going to help them find it. Stay tuned or reach out to your account manager to learn more!
Check out our guide on every possible ranking strategy for Google Business Profiles!
Google Updates You Should Know About
Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:
As of February 15th 2023, you will no longer be able to specify price ranges or set custom calls to action in Products on your Google Business Profile. Single-priced items only.
You can find details on all algo updates here.