Local Marketing Mixup Newsletter - Feb 22, 2023
Your Weekly Update Wednesday, Feb. 22, 2023
Give the people what they want Many studies have shown that the majority of shoppers would rather buy from a local vendor than a big-name brand. That means that the biggest challenge for your business might not be getting people in the door, but rather connecting with them somehow to let them know what you're doing. If you market it, they will come. Marketing to your local community can be tricky at first, but you have a natural advantage: you know who you're talking to. Even if you're new to your area, just trying things is the quickest way to become an expert in how things work. Trial and error is critical to understanding what kind of marketing actually works in reaching your customers (not just theoretically – social media isn't always the answer, for example). It's an ongoing feedback loop of trying and seeing what your audience responds to. *Psst – we can actually help you with all of that.
When you're out there doing something for yourself, there are a lot of "square ones" The tweet above was a nice reminder that not knowing how to do everything doesn't have to be a barrier (who does know how to do everything?). We are also big believers in delegating the things that are hanging you up. If you dread a marketing task, there's someone out there who can help you with it.
On that note, we're pretty good at local marketing stuff:
Google Business Profile management services
Listings management software
Reviews management software
Reputation management software
The best part? Everything can be 100% white-labeled
Check out our guide on every possible ranking strategy for Google Business Profiles!
We're building something VERY cool that will change how you manage Google Business Profiles forever. More info will be shared in upcoming newsletters.
Google Updates You Should Know About
Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:
Google pushed out an update to their reporting APIs, which means our monthly reports for Google Business Pro users will likely look different next month as we make changes to match their new capabilities. Don't worry, though - we've got you covered!
You can find details on all algo updates here.