Local Marketing Mixup Newsletter - Feb 1, 2023
Your Weekly Update Wednesday, Feb. 1, 2023
How much bandwidth – or patience – do our customers currently have for marketing? Whether you believe we're in a recession or not, the word itself may be a formality at this point. As we begin the second month of 2023, it's clear that people are spending less for a number of reasons. Ongoing layoffs in many sectors, rising prices on essential services and food, and, for many marketers, the worry that AI may outbid them for a job are all contributing factors to less spending. How can we continue to connect with customers who aren't in the mood to spend? Simple – we adapt. We take a close look at our language and tone, turning towards themes of community, connection, and perseverance rather than the fun and frivolity of mindless spending. No matter what happens, your customers need your products & services. They just may be shuffling it down the priority list as their needs change. And as they do, we have to find ways to meet them where they are.
This VR marketing made us go... "huh?" The video below features a mind-bending VR installation on a beach that looks like a portal to another realm. And the whole thing is used to sell... furniture. Brands have long since known that creating memorable experiences for customers (and potential customers) is going to be a key part of success. How far will – and should – we go in the quest for experiential marketing?
We make managing all that marketing stuff a little easier, by the way:
Google Business Profile management services
Listings management software
Reviews management software
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The best part? Everything can be 100% white labeled
Check out our guide on every possible ranking strategy for Google Business Profiles!
Google Updates You Should Know About
Google updates their algos regularly, and we check and then digest them for you.
Here are the latest ones local marketers should know about:
As of February 15th 2023, you will no longer be able to specify price ranges or set custom calls to action in Products on your Google Business Profile. Single-priced items only.
You can find details on all algo updates here.