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  • Writer's pictureRachel S

Local Marketing Mixup Newsletter - April 5, 2023

Your Weekly Update Wednesday, April 5, 2023

A Google Image Is Worth A Thousand Bucks

You know the old saying "an image is worth a thousand words"? Well, Google just launched a new local search feature that makes an image worth a thousand bucks.

Google announced this feature two days ago, and it is called Multisearch. Multisearch allows users to use Google Lens to scan an item and find businesses nearby that offer it. How is this relevant to you?

Let's say your business (or your client) sells clothing. If someone takes a screenshot off Instagram and puts it through Google Lens, if you sell it, you'll show up in the search results as a place where they can buy it. The same principle applies to food, toys, or whatever else you sell.

For Google to know to show you, they will need an image of the same (or extremely similar) item on your Google Business Profile. When you upload an image, Google's algorithms scan it to determine what it's about & where it was taken. If you want to appear in all types of search results, especially for ones done in Multisearch, you'll need to upload images of everything you offer to your Google Business Profile. They don't need to be professional shots. Anything from a (modern) cellphone will do.

Speaking of Google...

Our new AI-powered Google Chrome Extension that will make your life waaaaaaay better (at least for managing Google Business Profiles) is in the Google approval queue and should be available to our beta testers in the next few days! Check it out here to learn more and get early access. We've only shared this with our favorite people so far (you, our newsletter family). We want you to be the first to use it as a thank-you for subscribing to our newsletter, so please be sure to join the waitlist ASAP to get this perk. 😀


Is your local SEO strategy like throwing spaghetti at the wall? We'll be the sauce that makes it stick! We offer:

  • Google Business Profile management services

  • Listings management software

  • Reviews management software

  • Reputation management software

  • Google Business Profile Ai software (coming soon!)

  • The best part? Everything can be 100% white-labeled


Check out our guide on every possible ranking strategy for Google Business Profiles!

Google Updates You Should Know About

Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:

You can find details on all algo updates here.

Lastly, some of you may have noticed that your Google Business Profile performance has dropped recently. Don't worry - it's not the end of the world. Google just changed the way they report certain metrics. We will share more information as it becomes available.


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