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  • Writer's pictureJustin Silverman

Detailed Reviews of the Top 10 Keywords Ranking Tools

screenshot of various keywords ranking tools analytics - keywords ranking tool


Is your business struggling to stand out in the increasingly saturated world of search engine results? If so, you're probably aware that better ranking for specific keywords can significantly enhance your online visibility. To help your business move ahead, you'll need a top-tier keywords ranking tool in your arsenal.

Aside from just understanding keywords importance, getting familiar with keyword ranking tools can be your secret weapon in dominating the digital space. When it comes to harnessing the power of SEO, keyword ranking tools are vital for both monitoring your progress and uncovering growth opportunities.

At Merchynt, we know how challenging it can be to find the right tools to fit your needs and budget. Therefore, we are dedicated to helping your business succeed by explaining and comparing the top 10 keyword ranking tools available now. Whether you're a seasoned SEO veteran or just getting started, our detailed reviews will provide valuable insights for strategic decision making.

Infographic illustrating the type of analytics you can get from a keyword ranking tool, such as ranking over time, ranking for various search terms, and comparison to competitors - keywords ranking tool infographic comparison-2-items-casual

Here's a quick snippet to give you a sense of what's coming up:

  1. Position Tracking Tool - A fantastic SEMrush function, utilized for monitoring your domain and competitors' rankings.

  2. Keyword Position Checker by Small SEO Tools - A free, no-frills tool that gives basic ranking information.

  3. Spyglass by - An advanced tool that offers rich ranking analytics.

  4. Ahrefs - A user-friendly tool that offers a comprehensive set of SEO features, including rank tracking.

  5. Merchynt's Local Ranking Audit Tool with Heatmaps - Our proprietary tool that provides great insights on how you rank for keywords locally.

  6. SEMrush - A versatile SEO tool, recognized for its in-depth keyword analytics.

  7. Google Search Console - A free tool from Google, providing accurate and reliable data straight from the source.

  8. Moz's Keyword Explorer - A reputable tool that provides keyword ranking data alongside SEO optimization tips.

  9. SE Ranking - A complete SEO platform with keyword rank tracking as one of its best features.

Let's dive into a detailed review of these tools and how they can improve your SEO strategy.

Review of the Position Tracking Tool

Overview and Key Features of the Position Tracking Tool

First on our list is the Position Tracking tool, a powerful online application that lets you monitor your website's search rankings and discover new strategies to reach Google's top results.

This keywords ranking tool comes equipped with several key features that make tracking your website's performance a breeze.

Rankings Distribution - This feature allows you to compare your website's rankings with your competitors. You can see how well you're performing in Google's top 3, 10, 20, and even 100 organic results. In addition, you can track your performance in the top paid results from Google Ads.

Tags - With the Tags feature, you can segment thousands of search terms effortlessly, making it easier to manage your keywords. Each keyword can have up to five tags, allowing for flexible categorization.

Landing Pages - This feature helps identify your competitor's top-performing landing pages and analyze their high-performing keywords. You can also monitor which pages have improved or declined for a particular query.

Competitor Discovery - Here, you can uncover domains competing with yours for traffic and track their performance with a dedicated Competition Map.

Devices and Locations - Monitor how a website performs across different locations and devices such as desktop, smartphone, or tablet. You can also compare the search volume from different regions.

Featured Snippets and Keyword Cannibalization - These features help you understand your opportunities to appear at the top of Google's SERP and ensure your content isn't competing with itself, giving each page the best chance at reaching the top of the SERP.

How to Use the Position Tracking Tool for Keyword Ranking

Using the Position Tracking tool is straightforward. Here's a step-by-step guide on how to use it for keyword ranking:

Step 1: Check the Landscape - Get a quick review of the campaign you’re running and track your competitors’ success. You can see all of the most important keyword metrics and trends over time.

Step 2: Get a Quick Overview - The Overview tab shows you the profitable keywords you’ve chosen for your project. Here you can see detailed graphs of visibility, estimated traffic, and average position for the keywords set.

Step 3: Create Visual Reports - Reporting is easy with Position Tracking. You can schedule standard reports to be sent to you and your client, or use the Report Builder to create custom templates. You can also integrate this data into Google Looker Studio and create custom reports and dashboards from there.

No matter your business size or industry, the Position Tracking tool can help you monitor your keywords' performance and improve your SEO strategy. You can try it for free here.

In the next section, we'll review another excellent keywords ranking tool - the Keyword Position Checker by Small SEO Tools.

Review of the Keyword Position Checker by Small SEO Tools

Overview and Key Features of the Keyword Position Checker

If you're looking for a quick, simple, and reliable keywords ranking tool, the Keyword Position Checker by Small SEO Tools might be just what you need. As an SEO-savvy business owner or marketer, knowing your website's position in search engine results pages (SERPs) is crucial. And for that, this tool can be a valuable asset.

The Keyword Position Checker is a tool that helps you determine the rank of a website or URL in the search engine, particularly Google, for a specific keyword. For example, if you have a website about smartphones, this tool can provide you with the current position of your website on Google for the keyword "best smartphones."

This tool is not just easy to use; it's also free and extremely effective. It allows you to enter up to 20 keywords per check, which is a significant advantage when you're trying to optimize for multiple keywords. You should enter only one keyword per line.

How to Use the Keyword Position Checker for Keyword Ranking

Using the Keyword Position Checker is straightforward, even if you're not an SEO expert. Here are the simple steps you need to follow:

Step #1: Visit the Keyword Position Checker page on the Small SEO Tools website.

Step #2: Enter your URL (or your competitor's URL) in the "Your domain" space provided.

Step #3: Select the Google search engine in which you want to check the position. The default one is, but you can also select other Google TLDs based on your target country.

Step #4: Enter the keywords for which positions you want to check in the "Your keywords" space. You can enter up to 20 keywords per check, with one keyword per line.

Step #5: Once you're done, click on "Check Position" to run your check.

In just a few seconds, the tool will return the results. The number it shows represents your website's rank for the specified keyword. For instance, if it shows "1," your website currently ranks first on Google for that keyword.

This information can be instrumental in shaping your SEO strategy. By knowing your current position, you can devise effective tactics to reach your goals, whether it's to maintain your high rank or improve your standing.

In conclusion, the Keyword Position Checker by Small SEO Tools is a handy, user-friendly tool that provides critical insights into your website's keyword rankings. Give it a try and see how it can enhance your SEO efforts.

Review of Spyglass by

Overview and Key Features of Spyglass

In keywords ranking tools, Spyglass by stands out for its versatility and simplicity. Designed to provide you with a comprehensive view of your keyword ranking in multiple locations, Spyglass offers a rich feature set that can aid in optimizing your SEO strategy.

One of the key features of Spyglass is its ability to simulate Google searches for multiple devices and locations in a matter of seconds. This feature allows you to see what websites rank for a specific keyword in any country or city, offering valuable insights into your competition and potential opportunities.

Spyglass also enables you to monitor your position in the SERPs in real-time, thanks to its free rank checker. This feature can be tailored to filter results by location, providing you with a precise view of how you rank for important keywords in specific geographic areas.

Additionally, Spyglass supports Google searches across multiple locations, allowing you to track your keyword rankings on a global scale. For more advanced features, including the ability to track multiple keywords and get notified of changes in your rankings, you can upgrade to their premium rank tracker tool.

How to Use Spyglass for Keyword Ranking

Using Spyglass to monitor your keyword ranking is a straightforward process. First, enter your search term into the designated field. You can choose your Google region from a drop-down list, select your preferred language, and specify your search location.

You'll then need to choose between "organic search results" and "local search results," depending on the SERPs you want to view. Once you've filled out the form, Spyglass will generate a simulated Google search, showing you the websites that rank for your keyword in your specified location.

By using Spyglass, we at Merchynt can help our clients monitor their keyword rankings in real-time. This can help us spot early fluctuations in rankings for important keywords, discover SERP opportunities, and ultimately, improve our clients' local SEO performance.

In summary, Spyglass by is a powerful tool that can offer you valuable insights into your keyword rankings. Whether you're a small business owner looking to improve your online presence or an SEO professional seeking to optimize your strategy, Spyglass is a tool worth considering.

Review of Ahrefs' Keyword Rank Checking Functionality

Overview and Key Features of Ahrefs' Keyword Rank Checking Functionality

Ahrefs is a renowned name in the realm of SEO tools, and its built-in keyword rank checking functionality is one of its standout features. Specifically designed to streamline the process of tracking keyword rankings, it brings a wealth of data to your fingertips.

The tool shows every keyword for which your target website or webpage ranks, tracking the progress of up to 10,000 keywords over time. Furthermore, it reveals useful data about the current top-ranking pages for any keyword. This data originates from Ahrefs' vast database of around 500 million keywords, updated monthly.

For each keyword, Ahrefs provides critical information such as the search volume, ranking position, keyword difficulty (KD), estimated organic traffic, and the ranking URL. This granular data can be instrumental in understanding your keyword performance and shaping your SEO strategy.

Ahrefs' tool also tracks keyword rankings at the city or state level and allows you to see where you rank on both desktop and mobile in 187 countries. As search engines are increasingly shifting towards mobile-first indexing, this feature is especially valuable.

How to Use Ahrefs for Keyword Ranking

To begin using Ahrefs for keyword ranking, start by inputting the target website or webpage. The tool will then display every keyword for which the target ranks in the top 100 across 155 countries.

From there, you can use the inbuilt filters and search functionality to find rankings for specific keywords. You can also check past rankings for any keyword dating back to 2015, useful for tracking your progress over time.

One noteworthy feature is the ability to compare your site's rankings for any keyword against up to five competitors. This can provide valuable insights into your competition's SEO strategy and reveal potential areas for improvement on your end.

Ahrefs also lets you track various SEO metrics for every keyword you're tracking, such as visibility, average position, traffic, SERP features, and rank changes. These metrics are updated at regular intervals, ensuring you always have fresh data to inform your strategy.

To sum up, Ahrefs' keyword rank checking functionality is a comprehensive tool that offers in-depth insights into your keyword performance. Whether you're tracking your own rankings or keeping an eye on the competition, Ahrefs can be a powerful ally in your SEO toolkit. Next, we will explore another tool that we at Merchynt use regularly - our Local Ranking Audit Tool with heatmaps.

Review of Merchynt's Local Ranking Audit Tool with Heatmaps

Overview and Key Features of Merchynt's Local Ranking Audit Tool with Heatmaps

As we continue our journey through keywords ranking tools, we arrive at a tool that we at Merchynt are particularly proud of - our Local Ranking Audit Tool with Heatmaps. This tool is specifically designed to provide valuable insights into local rankings, helping businesses understand their performance and adjust their strategies as needed.

So, what exactly is this tool and what makes it so special? The Local Ranking Audit Tool is a keywords ranking tool that generates a heatmap, providing a visual representation of your local SEO performance. The heatmap shows how well your business ranks for specific keywords in different geographic areas, effectively highlighting the areas where your local SEO efforts are paying off and where there's room for improvement.

Key features of the Local Ranking Audit Tool with Heatmaps include:

  • Easy to use: Just type in your business name and select it from the dropdown that appears. Choose the keywords you want to audit and within a few minutes, you'll have your heatmap ranking report ready.

  • Free access: We believe that every business should have access to the tools they need to succeed. That's why you can get 5 free geogrid heatmap audits every month.

  • Insightful reports: These reports are not just visually appealing, they are packed with valuable data that can help you optimize your local SEO strategy.

How to Use Merchynt's Local Ranking Audit Tool for Keyword Ranking

Using our Local Ranking Audit Tool for keyword ranking is straightforward. First, you need to find your Google Business Profile by typing the name of your business in the provided field. Once your business is selected, the tool will suggest some keywords for you based on your business type. You can select these suggested keywords or add your own.

Once you've selected your keywords, the tool will generate a free heatmap ranking report. This report shows where your business ranks for these selected keywords within a specific geographic area. You can use this data to identify where your business is performing well and where you might need to refocus your SEO efforts.

In conclusion, our Local Ranking Audit Tool with Heatmaps is a powerful keywords ranking tool that can provide valuable insights into your local SEO performance. It's easy to use, provides clear visual data, and is completely free, making it a must-have tool for any business looking to improve their local online visibility. Now, let's move on to the next tool on our list: SEMrush.

Review of SEMrush

SEMrush is a highly-regarded keywords ranking tool known for its comprehensive suite of SEO functionalities. Its wide range of features, detailed reports, and user-friendly interface make it a favorite among SEO professionals and business owners alike.

Overview and Key Features of SEMrush

At its core, SEMrush is an all-in-one online visibility management platform that provides tools for SEO, advertising, social media, and content marketing. In terms of keyword ranking, SEMrush offers a powerful feature called Position Tracking. This tool helps you monitor your website's rankings for specific keywords across different devices and locations.

One of the standout features of SEMrush's Position Tracking is its Competitors Discovery feature. This tool provides insights into which local competitors are ranking in Google’s top 100 results for the same keywords that you’re targeting. It's like having a bird's eye view of your competitive landscape, giving you valuable data to inform your SEO strategy.

SEMrush also allows for device-specific tracking. You can choose to track your keyword positions on desktop, tablet, or smartphone devices and view and compare your positions for desktop and mobile on the same graph. This feature is especially useful in today's mobile-first world, where understanding how your website performs across different devices is crucial.

How to Use SEMrush for Keyword Ranking

Using SEMrush for keyword ranking is straightforward. It starts with setting up a Position Tracking campaign. During this process, you can add up to ten competing domains to track alongside your own. You then select the location for your tracking campaign, and SEMrush will show you which local competitors are ranking for your targeted keywords.

SEMrush's Position Tracking tool will then provide regular updates on your website's rankings for the chosen keywords. You can monitor these changes over time and adjust your SEO strategies based on the data. The dashboard is intuitive and user-friendly, providing clear visualizations of your data.

Additionally, SEMrush can alert you if any competitors manage to outrank you, keeping you on your toes and allowing for swift action. With SEMrush, you can stay ahead of the curve and adapt to the ever-changing landscape of SEO.

In conclusion, SEMrush is a robust and comprehensive keywords ranking tool that can provide valuable insights and actionable data to improve your SEO performance. Whether you're a seasoned SEO professional or a small business owner, SEMrush is a tool worth considering for your keyword ranking needs.

In the next section, we'll review another popular keywords ranking tool - Google Search Console - and how it can be utilized for improved keyword ranking.

Review of Google Search Console

Overview and Key Features of Google Search Console

Google Search Console, previously known as Google Webmaster Tools, is a free service provided by Google that offers a wealth of SEO data for your site. It's a comprehensive tool that helps you monitor, maintain, and troubleshoot your website's presence in Google Search results, making it an essential part of any local SEO toolkit.

One of the key features of Google Search Console is its ability to provide data on how Google crawls, indexes, and serves your website. This data can help you make informed decisions about your site's content and structure, ultimately helping improve your chances of ranking higher in local search results.

Additionally, Google Search Console also allows you to track your website's performance in search results - giving insights into the search queries that lead users to your site and the pages they visit. By understanding what keywords people use to find your website, you can optimize your content to better match these queries.

Another notable feature of this tool is its ability to submit sitemaps and individual URLs for crawling. This ensures that Google is aware of all your site's important pages, improving their chances of appearing in local search results.

Google Search Console Dashboard - keywords ranking tool

How to Use Google Search Console for Keyword Ranking

Using Google Search Console for improving your keyword ranking involves a series of steps:

Verify your website: The first step is to verify your website. This process confirms that you're the rightful owner of the site and grants you access to its search data.

Submit a sitemap: A sitemap is a file that lists all the pages on your website. Submitting a sitemap helps Google understand your site's structure and ensures that all important pages are crawled and indexed.

Monitor performance reports: Use the performance reports in Google Search Console to track your site's performance in search results. Pay attention to the search queries that lead users to your site and optimize your content accordingly.

Fix crawl errors: Google Search Console notifies you of any pages on your website that Google had trouble crawling. These could be pages with broken links or server errors. Fixing these errors improves your site's user experience and can help improve its ranking in search results.

Use the URL Inspection tool: This tool allows you to check the crawl, index, and serving details of a page on your site. It's a great way to ensure that your important pages are accessible to Google and users.

In conclusion, Google Search Console is a versatile and powerful keywords ranking tool that, when used correctly, can provide valuable insights into your website's performance in search results. As we at Merchynt know, these insights can significantly enhance your local SEO efforts and help your business attract more customers. Stay tuned for our next section where we'll review Moz's Keyword Explorer.

Review of Moz's Keyword Explorer

When it comes to finding a robust, user-friendly keywords ranking tool, Moz's Keyword Explorer is worth considering. It has a reputation for providing valuable data to aid you in your SEO strategy.

Overview and Key Features of Moz's Keyword Explorer

Moz's Keyword Explorer is a comprehensive keyword research tool that aims to make the task of finding the right keywords for your SEO strategy easier and more efficient. It provides both keyword suggestions and SERP analysis, making it a versatile tool for your SEO toolkit.

The tool's key features include:

  • Keyword Suggestions: Moz's Keyword Explorer provides thousands of keyword suggestions associated with your target keyword. This can help you find new keywords that you might not have considered before.

  • SERP Analysis: This feature allows you to understand the competitive landscape of your chosen keywords. It provides an overview of the top-ranking pages for each keyword, giving you insights into your competition.

  • Keyword Metrics: This includes data like search volume, keyword difficulty, and organic click-through rate (CTR). These metrics can help you decide which keywords are worth targeting.

  • Lists and Export Options: You can create lists of keywords and export your data in a CSV format. This can be quite handy for reporting and further analysis.

How to Use Moz's Keyword Explorer for Keyword Ranking

Using Moz's Keyword Explorer for keyword ranking is straightforward. To start, enter your target keyword into the search bar. Moz will then provide a list of keyword suggestions related to your target keyword.

Next, you can analyze each keyword's metrics to understand its search volume, difficulty, and organic CTR. This will help you determine if the keyword is worth targeting.

Then, use the SERP analysis feature to understand who your competitors are for each keyword and what you're up against.

Lastly, create a list of your chosen keywords and export it for further analysis or for creating reports.

Moz's Keyword Explorer is a versatile tool that can significantly aid in your keyword research process. Whether you're a small business owner or an agency like us at Merchynt, having the right keywords at your disposal can make a significant difference in your SEO strategy.

In the next section, we'll be reviewing SE Ranking, another noteworthy keyword rank checker to consider in your SEO journey.

Review of SE Ranking

Overview and Key Features of SE Ranking

SE Ranking is an all-in-one SEO platform that allows you to monitor your website's performance, conduct competitor analysis, and optimize your content for better search engine rankings. It's more than just a keywords ranking tool; it's an integrated SEO suite that provides actionable insights to improve your online presence.

A few key features that make SE Ranking stand out include:

  1. Keyword Rank Tracking: SE Ranking's powerful keyword rank tracking feature enables you to track your website's position for any keyword in major search engines. It supports Google, Bing, Yahoo, and YouTube, and provides data for both desktop and mobile rankings across different geographical locations.

  1. Competitor Research: This tool allows you to identify your competitors' top-performing keywords, view their backlink profiles, and understand their overall SEO strategies. This information can be extremely useful when refining your own SEO strategy.

  1. Website Audit: SE Ranking conducts a comprehensive audit of your website to identify any SEO issues that may be affecting your rankings. The detailed report includes suggestions for improvements, making it easier for you to address these issues.

  1. Backlink Monitoring: SE Ranking allows you to monitor your backlinks and their quality, an essential aspect of any SEO strategy. It also alerts you to any changes in your backlink profiles, helping you to react quickly to any potential issues.

How to Use SE Ranking for Keyword Ranking

Using SE Ranking as a keywords ranking tool is quite straightforward. You start by adding your website to the platform, specifying the search engine you want to track (Google, Bing, Yahoo, or YouTube), and choosing the country and device (desktop or mobile).

Next, you add the keywords you want to track. You can either input them manually or use SE Ranking's keyword suggestion tool to help you find relevant keywords.

Once you've added your keywords, SE Ranking will start tracking your website's rankings for these keywords. The platform updates your ranking data regularly, providing you with the most recent information about your website's performance.

The tool also provides detailed reports that include information about your website's ranking, search volume, keyword difficulty, and estimated traffic for each keyword. You can also see how your rankings have changed over time, allowing you to measure the effectiveness of your SEO strategies.

SE Ranking is a powerful tool that can provide valuable insights to improve your SEO. However, SEO is a long-term strategy and it may take time to see significant changes in your rankings.

In our next section, we'll be reviewing another excellent tool, Google Search Console, which is a must-have for any business looking to improve their online presence.


Recap of the Top 10 Keyword Ranking Tools

After delving into the functionalities and benefits of various keyword ranking tools, it's clear that each one offers unique features that can help you optimize your web presence. From the Position Tracking Tool's ability to monitor your site's performance to the Merchynt's Local Ranking Audit Tool with Heatmaps that provides visually intuitive data, these tools can be instrumental in enhancing your SEO strategy.

The Ahrefs' Keyword Rank Checking Functionality offers a comprehensive insight into ranking progress, while Moz's Keyword Explorer provides a plethora of metrics like search volume and keyword difficulty. On the other hand, SEMrush and SE Ranking offer a wealth of features for tracking and improving your keyword rankings. Spyglass by and Google Search Console are also valuable additions to your SEO toolkit, with their user-friendly interfaces and detailed keyword performance data.

Furthermore, don't overlook the Keyword Position Checker by Small SEO Tools, a simple yet powerful tool for tracking keyword rankings across various search engines.

Final Thoughts on Choosing the Right Keyword Ranking Tool for Your Needs

Choosing the right 'keywords ranking tool' boils down to identifying your specific needs and goals. If you're a small business owner looking to enhance your local online presence, tools like Merchynt's Local Ranking Audit Tool with Heatmaps may be particularly beneficial. If you're an SEO professional needing to monitor a large number of keywords, a tool like Ahrefs or SEMrush might be more suitable.

There's no one-size-fits-all solution when it comes to SEO tools. It's about finding the right balance of features that align with your budget, expertise, and strategic goals. And always remember that while these tools provide valuable data and insights, they are just one part of a broader, holistic SEO strategy.

At Merchynt, we understand SEO can be complex and challenging, but with the right tools and a little patience, you can improve your rankings, attract more customers, and truly make your mark online. Here's to your digital success!


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