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  • Writer's pictureRachel S

How to Sell White Label SEO As Your Own

White label SEO is a hot topic for many businesses these days, but what does it really mean and how do you go about implementing the process? This article will help explain all of those confusing terms so that anyone can get started with white-labeling their own local search engine optimization campaign!

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How to Sell White Label SEO As Your Own

Want to make extra money? Our learnings from providing white-label SEO services and tools for thousands of small businesses worldwide are going to be summarized in this article. If you want a comprehensive guide on how to sell your own brand's proprietary White Label Search Engine Optimization (SEO), keep reading!

White Label SEO Services Explained

SEO stands for Search Engine Optimization and it's a set of techniques that can be used by companies to increase their ranking on search engines like Google, Bing or Yahoo!.

The process involves creating content that is optimized across various channels so as not only to rank well within those specific websites but also to appear higher up the rankings page when people do searches related directly back towards your business (ex: "restaurants near me").

When you are selling white label SEO, you are offering the same SEO services to your clients, however, you or your team are not the ones performing the work. Instead, it is the white label marketing company that is performing the service or marketing software under your brand. This allows you to offer more services without needing to hire more people or let your clients know about another marketing agency.

White label SEO services are perfect for a growing agency or another company that does not wish to employ marketers themselves. Keep reading to fully understand the benefits of selling white label SEO services and learn how you can start to sell white label SEO too in a proven-to-work way!


Why would you sell white label SEO services?

There are tons of reasons why you'd want to sell white label SEO services to clients! Below are just a few of the reasons some of our white label SEO selling partners have shared with us:

  1. With a white-label SEO agency, you can focus on marketing and growing your business while leaving the hard work to those who are better suited for it. You're not responsible for doing all of these time-consuming marketing tasks which will allow more room in your schedule than if were just handling everything yourself. You can use this newfound time to get more clients!

  2. If you want to save money on SEO services, then white label marketing agencies are for you. These firms can do all of the work at much cheaper rates than smaller companies could and pass those savings onto their resellers which makes them perfect if cost efficiency is what matters most in business operations like yours!

  3. If you are looking for a way to make money, then selling white label SEO may be your best option. Not only does this service have high margins but it also allows the seller more sales opportunities since they aren't spending time doing all of that hard work themselves!

  4. Would you like to save money on hiring and training costs? Sell white label SEO services! It's not easy when you need to learn about what works, especially with all the changes in local search algorithms regularly. A better idea is just getting an experienced company that specializes in each marketing service your clients want; they'll do most of their work for them while still giving YOU a 50% profit margin (or more!).

  5. Selling white label SEO is the easiest way to earn more revenue from your existing clients. Whether you help them with their business management software, their website, their credit card payments, or anything else, it's natural to want to help your client grow their business, and there's no better way to do that than by offering them help with local SEO. If you work with a white label SEO company you don't need to be an expert to help your customers.

  6. When you find a great white label SEO firm, they will provide all of the information and marketing assets that are necessary for promoting their services properly. You'll be able to use these strategies with no risk because it's an experienced team rooting for your success!

  7. White label SEO services let you be the face of your brand with clients instead of referring them to another agency. You don't want that! When your customer starts working with another company there is always a chance that that other company becomes competitive with you. In a white label marketing company, you don't need to worry about that since you are both winning as long as the client keeps using the white label SEO services.

The Different Types of White Label SEO

White label local SEO is not a one-size-fits all solution since different businesses need different services to compete locally. Below are some of the most popular white label marketing services you can offer to clients under your own brand:

White label reputation management

White label reputation management helps businesses manage their online reputation and get more 5-star reviews from their customers on popular websites like Google, Yelp, FB, and more. This type of service is essential for companies since 90% of consumers will search for businesses online, and 87% will pick a business based on their reviews alone. White label reputation management software will typically get branded as the reseller's brand, allowing them to start selling reputation management software with recurring revenue without developing a client portal. When a client logs in they only see the brand of the person that sold them the software, not the company that is selling the white label SEO services.

White label listings management

White label listings management software can be rebranded as a 3rd party (like your brand) and sold to that company's clients without their clients knowing the creator of the software. White label listings management software allows businesses to control their business information, such as their website URL, phone number, logo, store hours, and more across Google, Facebook, Yelp, Bing, Siri, and many other search platforms. For a business to update this information online on the various platforms manually, they need to set aside hours and there's no guarantee they'll do it consistently - which is very important for listings management. With white label listings management software, it is all done online, all from one online portal, which helps businesses show up higher in local search results in just one click!

White label local SEO

White label local SEO helps local businesses like restaurants, plumbers, and others show up higher in local search results across platforms like Google, Facebook, Siri & Yelp. This type of service applies to all companies since almost all industries rely on getting found online. White label local SEO is similar to white label listings management; however, it is usually more labor-intensive and includes blog writing, backlink creation, citation building, map embedding, Google Business Profile post updates, and more.

White label Google Business Profile SEO Optimization

White label Google Business Profile SEO Optimization is a service that helps a local business (like a plumber, roofer, doctor, therapist, etc.) optimize their Google Business Profiles (also known as Google My Business profiles). If Google doesn't know what types of products & services a company sells, they won't know to show their Google Business Profiles when users search for those keywords - it's that simple! Use a white label Google Business Profile SEO Optimization service to get your clients' businesses showing up near the top of local search results. This service is the foundation of all other SEO services since if a business's online presence isn't optimized for SEO, it won't rank high in search results and won't convert viewers into buyers.

White label social media management services

White label social media management services allow businesses to stop worrying about managing their social media profiles so they can focus on running and growing their actual business. White label social media management services will automatically create custom posts and publish them on a client's social media profiles (Facebook, Instagram, Google My Business, Twitter, Pinterest, etc.). This is a valuable service to a business owner because managing one's social media is very time-consuming, and the business owner often has more important things to do with their time. Typically these come as a fully automated service. You just want to make sure you're only selling white label social media management services that have fully custom posts per client. Reusing generic posts is not going to help your client, and if you're not helping your client they likely won't pay you for long!

White label SEO tools and white label SEO services sold by white label marketing firms will typically have pricing that is based on "per month per location". Some services have different payment terms depending on whether it's a white label marketing software or a white label marketing service since the software is typically easier to manage than the service. You should expect white label marketing services to be more expensive than white label marketing software, however white label marketing services are often more powerful since software can only automate so much.

How To Pick a White Label SEO Firm

1. You need to make sure your white label marketing firm does not force annual subscriptions.

It is true that many business owners prefer to sign up for marketing services monthly. The problem with white label SEO firms is they force your clients into an annual contract, which makes it difficult if not impossible sell them on your service. If you want to be successful in selling white label SEO services you need to work with a white label marketing agency that allows monthly contracts.

2. You need to make sure your white label marketing firm does not delete your client's profiles when they cancel.

Some white label SEO firms will delete business profiles once they stop paying for the service as a way to deter people from canceling their services. Some smart business owners know to ask this question before signing up with a new service provider. If you want to win over these clients, you'll need to work with a white label marketing firm that does not do this.

3. You'll want to work with a white label SEO firm that can scale as you do.

If you sell to 50 new clients in a month you need to work with a white label SEO firm that can also onboard all those new customers and start performing their white label marketing services as soon as possible. It's not good to sign up a new client then not be able to start working for them right away since you want them to pay you right away.

4. You need to make sure their white label marketing services and white label SEO tools are good!

Check the white label marketing firm's online reviews and testimonies since if their own customers and partners are not happy your's likely won't be either, which will mean you'll lose clients.

Who Can Sell White Label SEO Tools

Because selling white label SEO tools is so easy, we see that people and companies of all types are now doing in. In our white label marketing service reseller program alone we work with independent marketers, marketing agencies, software companies, associations, payment processors, and business consultants. Anyone that has relationships with small businesses that wants to help them grow can easily start offering white label SEO tools with little to no upfront investment.

How You Can Sell White Label SEO Services

Selling white label SEO services is pretty easy and does not require much of an upfront investment! Luckily, many companies offer white label marketing services to mid-size and large marketing agencies, but fewer provide white label SEO tools to small agencies or solo entrepreneurs. Unlike many other industries that are competitive, the market size is so large that there's plenty of room for more agencies, which is why so many people offer white label marketing services to clients.

Merchynt, through our partner program, has various white label SEO services and white label marketing tools you can white label as your own, no matter how big or small your agency, company, or association is. To learn more, head over to the white label SEO partner page and get in touch.

Merchynt offers white label SEO marketing services, white label SEO tools, white label social media management, white label reputation management software, and white label Google Business Profile optimization services. Merchynt is rated Excellent on Trustpilot by its partners and customers. If you're curious about whether selling white label SEO services is right for you, please get in touch with our partnership manager today.


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