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  • Writer's pictureJustin Silverman

How To Rank Your Business on Google Maps: A Soupy Story

Local SEO Ranking Factors

Google Business Profile Optimization Tips

How To Rank Your Business on Google Maps: A Soupy Story

Inspiration for this weekly newsletter comes in various forms, such as breaking news at Google or findings from our regular data analysis of Google rankings, but in this week's case, it came from my desire to find some soup yesterday since it was a weirdly rainy day here in Los Angeles.

I did what 9 out of 10 people do when wanting to find something nearby - I opened Google on my phone and typed in "soup". I truly have no idea what the other 1 out of 10 people would have done in this situation. Driven around looking for soup signs? Called a friend and said "Hey, where do you get soup?" Anyway, I digress.

What I found was a research result dominated by businesses that had reviews mentioning soup. Look at the image above to see what I saw, and think about how it applies to your business.

So, here's your takeaway - try getting your customers to leave reviews about what it is they liked about your service or products, not just a star rating. I know it's hard, but if you want to sell more soup, you need your soup-loving (or, in the case of Subway, soup-hating) customers to leave reviews about it, ideally with a picture included in the review.

In case you're wondering, I did not get Subway's soup.

Lastly, there's something we need to tell you. We're getting ready to launch a GAME CHANGING Google Business Profile optimization product that combines the best features of all of our products and services into one, at an very attractive price. As our newsletter readers, you'll get first access to it, plus special pricing. Stay tuned over the next few weeks for details.

Google Business Profile Software

ProfilePro tip of the week:

Don't be afraid to give your customers guidance about what to say in their reviews this week. Try a new approach, get creative, but most importantly, if you want to sell more soup - get it done!


Free Google Maps Ranking Audit Tool

Wondering how well your Google Business Profile ranks on Google Maps for different keywords? We built a free local ranking audit tool you can use to quickly find out!


Google Business Profile optimization software
Leave us a review on Google

Check out our guide on every possible ranking strategy for Google Business Profiles!

How To Rank First on Google Maps Guide

Google Updates You Should Know About

Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:

You can find details on all algo updates here.


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