Having an optimized Google Business Profile (GBP) is invaluable for any company trying to scale by connecting with local customers. Because Google search algorithms are hyper-precise, setting service areas accurately is key to improving online visibility and gaining local customers. It’s a factor that can make or break a brick-and-mortar business.
Consider how 87% of consumers use Google to evaluate local businesses. One Survey found that over 72% of consumers doing a local search end up visiting a store within five miles of their location. Making sure your business profile appears high on relevant searches in your geographic service zone is therefore critical to success. Don't cede territory to rivals and lose sales due to suboptimal service area settings. That’s akin to leaving money on the table in competitive local marketplaces.
This comprehensive guide explores proven techniques to optimize your Google Business Profile service area coverage. Follow these proven location-based best practices to maximize visibility and capture more customers in your area.
Why Google Business Profile Service Areas Matter
Your Google Business Profile service area indicates where your business provides goods and services. Appropriately mapping your regions of operation ensures:
Your GBP profile appears in search when users look for related offerings in areas you cover.
Google knows where to surface your listing for specific user queries like ‘authentic Thai restaurants near me’, for instance.
Customers can easily find you when searching for businesses near them that provide your products or services.
Improperly set locations mean you will miss out on connections with customers nearby. Also, note that service area listings limited to one region miss all additional reachable markets.
Accurate service areas translate to high discoverability and conversions. Yet over half of GBP profiles contain inaccuracies in business information and locations. Make sure you’re not losing local customers due to suboptimal service area settings.
Defining Your Google Business Profile Service Zones
Take the following steps to accurately reflect all your service locations in your Google Business Profile.
1. Audit Current Service Area
Log into your Google Business Profile and review your currently defined service zones under ‘Locations’. Ask yourself if these regions are accurate and whether additional markets could be added. Auditing current settings will help you identify what requires adjusting.
2. Map Physical Locations
If you have brick-and-mortar stores, outlets, or offices with fixed addresses, add each as a distinct ‘Service Area’ connected to your profile even if they are close together. Multiple locations in one city boost prominence on Google searches.
3. Include All Areas Served
Consider your true full-service range based on where you send products or field personnel. Your profile service area should include any region you can realistically serve, regardless of whether you have a physical facility there.
4. Think Hyperlocal
Specify not just cities, but districts, neighborhoods, and blocks. That allows Google to showcase your business to searchers seeking options at precise points on the map.
5. Regularly Update for Growth
As your business expands into new territories, continuously update the locations served. Adding recent areas reinforces relevance and specialized service.
6. Optimizing Service Areas By Business Type
Certain business types demand a more customized location strategy.
For mobile services visiting client sites - like house cleaners, plumbing, or beauty services - list the metro regions dispatched from or frequently served. Avoid claiming an entire state or region if you don’t have the physical reach.
Online product sellers can list states or countries shipped to but should only select regions with regular order volume, where providing support is feasible. Avoid overreach.
Local Service Contractors
Tradesmen like electricians, landscapers, and plumbers serving a city and adjacent towns must pinpoint specific communities, neighborhoods, and zip codes to establish local authority. Resist blanket metropolitan areas.
Multi-Location National Brands
Businesses operating establishments across many states must create a separate profile for each location rather than one umbrella service area. This enables optimizing proximity for searchers.
Verified Service Badge For Maximum Trust
Having Google independently confirm your reported service regions through mail adds credibility. Request a verification postcard to earn the ‘Verified Local Business’ badge on your GBP listing and multiply trust.
Best Practices for Setting Up Google Business Profile Service Areas
Follow these guidelines as you configure your locations served for optimal visibility.
Claim your GBP profile if you have not already. This allows for managing locations served. Add new regions only after claiming your profile.
Start with your business’s physical locations. Ensure your brick-and-mortar spots are mapped to your profile as ‘Service Areas’.
When adding regions beyond your actual facilities, begin nearby. Add surrounding communities, zip codes, and adjacent neighborhoods.
Gradually expand into farther metro areas and cities you realistically serve based on operational range. Make sure to avoid overreach by claiming entire states or counties.
Add regions individually by searching place names. Don’t draw large multi-area circles that lump together distinct communities with their separate identities.
Enable Google Posts and share localized content tailored to each service zone added. This reinforces your active presence.
Request address verification for key locations to display Google’s Verified Local Business badge and boost trust signals.
Set up a Google Alert to monitor brand mentions paired with location keywords like ‘Acme Landscaping San Jose’, for instance, to confirm your profile appears.
People Also Ask
Here are some common questions about fine-tuning Google Business Profiles.
What is a Google Business Profile?
A Google Business Profile presents your business information in Google Search and Maps to connect with customers. Complete free profiles rank higher locally and help users find and engage your business.
How do I set up a Google Business Profile?
Visit Google Business, select ‘Manage now’, and create your free business listing. Provide key details like business name, address, website, category, and photos.
How do I delete my Google Business Profile?
In your Google Business Profile, go to Info > More Info > Delete Profile. Click Continue to Permanently Delete, enter your verification code, then click Delete Profile to confirm.
How do I change my Google Business Profile’s profile photo?
Edit your profile, go to Photos, and click Change profile photo. Choose a new profile picture that meets Google’s requirements and click Use This Photo.
Rank Higher Locally with Optimized Google Business Profile Service Areas
Mapping your full geographic business service range accurately unlocks your GBP profile’s local marketing potential. By following the optimization steps listed above, you can ensure local customers can discover your business everywhere you operate.
If you’re not confident of doing the best job on your own, there’s a much better way. Merchynt is your trusted partner for Google Business Profile management and optimization.
We offer the following Google Business Profile services:
Google Business Profile management.
Listings/citation management software.
Reviews management software.
Reputation management software.
Google Business Profile SEO AI tool.
Bulk Google review responding AI.
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Reach out to us today to learn more!