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  • Writer's pictureJustin Silverman

How To Make Your Customers Do Your SEO Work For You


Local SEO Tips 2024

Google Business Profile Optimization Tips



How To Make Your Customers Do Your SEO Work For You


This week we’re going to cover the only way to have your customers do your Google Maps SEO work for you. It’s pretty simple! Here's the deal: Google is now strongly prioritizing businesses that have keywords from user searches in their customer reviews. Yep, that means if your customer raved about your “best chicken soup in Los Angeles” in their review, you’ve got a golden ticket to the top 3 spots on Google Maps when someone searches for “soup Los Angeles.”

Reviews have always been crucial for your Google Business Profile (GBP/GMB), but now they’re more powerful than ever. This change means that what your customers say about you can directly impact your rankings for different search terms. It’s like having your customers do your SEO for you!


Here Is How You Can Leverage This Finding:


The Hard Way: Encourage Detailed Reviews. Ask your customers to mention specific products or services they enjoyed. For example, “I loved the spicy ramen at Chickety Chicken Soup Co. in Los Angeles!”


The Easy Way: Use Paige’s Suggested Reviews feature, which can craft keyword-optimized reviews for your customers. All they have to do is copy, paste, and post! Using Paige’s Suggested Reviews, you can:


  • Automate the process: Let Paige generate review suggestions tailored to your business and popular keywords.

  • Boost your rankings: Watch your business soar to the top of search results for tons of different keywords.


It’s so simple that not giving it a try would be, well, a little silly. And the best part? You can test out all of Paige's features for just $1 with a 3-day trial here. See Suggested Reviews in action here.


 
Google Business Profile Software

ProfilePro tip of the week:


Check your existing reviews. Do they mention your top products or services? If not, it’s time to start a review campaign with Paige. Encourage your satisfied customers to leave a detailed review with specific keywords.


 

Free Google Maps Ranking Audit Tool

Wondering how well your Google Business Profile ranks on Google Maps for different keywords? We built a free local ranking audit tool you can use to quickly find out!



 

Google Business Profile optimization software
Leave us a review on Google


Check out our guide on every possible ranking strategy for Google Business Profiles!

How To Rank First on Google Maps Guide

Google Updates You Should Know About

Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:



You can find details on all algo updates here.

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