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  • Writer's pictureRachel S

How to Get Customers: Reviews vs. Literally Everything Else

Google Business Profile Optimization Tips

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Google Business Profile Optimization Tips

How to Get Customers: Reviews vs. Literally Everything Else

If you consistently read our newsletter, you know we often talk about the importance of constantly getting more Google reviews to grow your business, so naturally, when we saw the infographic below about what recommendation methods consumers trust the most, and reviews was #1, we had to take a victory lap and show you it:

Importance of reviews for ranking

Reviews beat out assurances from companies/brands, internet search result rankings, articles shared by friends online, TV ads (probably those annoying Hulu ones. We get it.. BMO, it's more than just a bank!) Online reviews also beat out AI search results and absolutely destroyed influencers.

Only 5% of people strongly distrust online reviews, compared to 20% for influencers.

Ok, moving on! We're finding a strong correlation between businesses that upload images to their Google Business Profile regularly and those that rank higher. Do yourself a favor and add more images to your Google Business Profile today. If you don't have any, take out your cell phone and snap a few. If you don't have a cell phone (scratches head), use our ProfilePro Chrome extension to generate images with AI.


Have you considered using press releases to rank higher locally? Click the thumbnail below to see how you can use press releases to rank your Google Business Profile higher on Google Maps. If you like what you see, please consider hitting the like button & subscribing. It would really mean a lot to us :)

How to improve your Google Ads PPC cost per click


Google Reviews Software RoboReply

If you manage reviews on many Google Business Profiles you need to try RoboReply. It helped us save hours a day on Google review management.


Google Business Profile Software

ProfilePro tip of the week:

Upload at least one new image to your Google Business Profile today. If you don't have any, either take one with your cellphone or use ProfilePro to create an image for your business using AI.

Note: if you are on our free ProfilePro plan you'll need to upgrade to use the AI image creation feature, but if you leave ProfilePro a review on Google here (just click the Reviews tab) and send us a screenshot of your review we'll give you one month of our premium features for free so you can do what you need to do.


I'm pretty sure you know what we offer by now...

  • Google Business Profile management services

  • Listings/citation management software

  • Reviews management software

  • Reputation management software

  • Google Business Profile SEO AI tool

  • Bulk Google review responding AI


Check out our guide on every possible ranking strategy for Google Business Profiles!

How To Rank First on Google Maps Guide

Google Updates You Should Know About

Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:

  1. August 2023 - Core Algo Update

  2. March 2023 - Core Algo Update

  3. December 2022 - Spam Link Update

You can find details on all algo updates here.


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