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  • Writer's pictureJustin Silverman

Google’s Algorithm Leak: Secret Sauce or Just Ketchup?

Local SEO Tips 2024

Google Business Profile Optimization Tips

Google’s Algorithm Leak: Secret Sauce or Just Ketchup?

Happy Wednesday, my favorite newsletter reader! This week, we’re going to talk about two interesting developments in the Google Business Profile world.

The first is the recent Google algorithm leak, which allegedly reveals what Google uses to determine rankings. These leaked documents appear to be from Google and, if authentic, might have exposed their inner workings. However, they could also be completely fabricated and meaningless. GMB Everywhere wrote an interesting article about this, which you can read here. Our take on this is that none of it is groundbreaking; it confirms the same ranking metrics we’ve assumed for years. But because this is all unconfirmed, those same ranking factors remain as questionable as ever.

The second development we’re seeing with Google Business Profiles this week has to do with how the questions and answers are loading on certain profiles. It appears there is a bug affecting many profiles, where it either shows an incorrect number of questions and answers or does not show all users the same number of Q&As. This bug seems to have appeared out of nowhere, leading us to believe that Google is preparing to make some type of change in how Q&As work on Google Business Profiles, given that this is a new bug.

We’ve also noticed with our new AI-powered, fully automated Google Business Profile management platform, Paige, that sometimes Google’s API returns inconsistent Q&A data. Do you think Google accidentally broke that feature, are they working on a major upgrade to how Q&As work, or are they about to kill it off entirely, just like with its friend call tracking?

Stay tuned, and we will find out together! Speaking of Q&As, did you know Paige can automatically write questions and answer them based on the information on your website? Try Paige now for just $1 - you won’t regret it!

Google Business Profile Software

ProfilePro tip of the week:

Make sure you've answered all the questions on your Google Business Profile, and ask a few questions while you're at it.


Free Google Maps Ranking Audit Tool

Wondering how well your Google Business Profile ranks on Google Maps for different keywords? We built a free local ranking audit tool you can use to quickly find out!


Google Business Profile optimization software
Leave us a review on Google

Check out our guide on every possible ranking strategy for Google Business Profiles!

How To Rank First on Google Maps Guide

Google Updates You Should Know About

Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:

You can find details on all algo updates here.


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