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  • Writer's pictureJustin Silverman

Who Can Manage Your GMB? Discover the Best Agencies

local SEO - google my business agency


Google My Business Agency: Your Key to Local Search Success

If you’re a small business owner or an agency looking to enhance your local SEO, a Google My Business Agency can be your best ally. These specialized agencies help manage your Google Business Profile, optimize local SEO, and improve visibility on Google Maps. They offer:

  • Enhanced profile management

  • Tailored support from Google

  • Strategic visibility enhancement

Today, having a robust online presence isn’t optional; it's essential. Google My Business, now known as Google Business Profile, is a free, powerful tool for improving local SEO and attracting more customers. "GMB is no longer optional — it's an essential part of any business's online presence," emphasizes Amine Rahal, CEO of IronMonk.

Meet the Expert: Justin Silverman

I’m Justin Silverman, founder of Merchynt. With over a decade in the digital marketing industry, I've helped thousands of SMBs and agencies optimize their Google Business Profiles for better local SEO.

Let's explore how a Google My Business Agency can transform your online presence.

Benefits of Google My Business Agency - google my business agency infographic pillar-4-steps

Understanding Google My Business Agency

A Google My Business Agency can revolutionize how you manage your clients' online presence. Let's break down the key components: the registration process, the agency dashboard, user groups, and business groups.

Registration Process

Registering your agency with Google is straightforward and offers numerous benefits. Here’s how you can get started:

  1. Go to the Registration Page: Visit

  2. Click "Start Now": Follow the instructions.

  3. Use a New Google Account: Ensure it doesn’t own any profiles to avoid conflicts.

This process gives your agency access to exclusive tools and support tailored to your needs.

Agency Dashboard

The Agency Dashboard is your control center. It’s designed to handle multiple clients and locations efficiently. Here’s what you can do:

  • Manage All Locations Under One Account: Previously, accounts were capped at 100 locations. Now, you can manage thousands.

  • Send and Receive Invitations: Easily send and track invitations to manage client listings.

  • Search Efficiently: Quickly find and manage specific locations or groups.

Agency Dashboard - google my business agency

User Groups

User Groups help streamline team management. Here's how:

  • Create User Groups: Only organization users can create these groups.

  • Manage Permissions: Assign specific business groups to user groups for better control.

  • Efficient Team Management: Ensure smooth onboarding and task distribution.

Note: Users must remove any existing locations or business groups from their accounts before joining a new user group.

Business Groups

Business Groups simplify location management. Here’s what you need to know:

  • Create Business Groups: Organized by users at the organization level.

  • Manage Sets of Locations: Assign user groups to these business groups for streamlined operations.

  • Request Access: For individual locations or business groups, use the respective organization or business group ID.

 Business Groups - google my business agency

By understanding these components, your agency can harness the full potential of Google My Business, improving efficiency and client satisfaction.

Ready to dive deeper? Next, we'll explore the benefits of using a Google My Business Agency.

Benefits of Using a Google My Business Agency

Using a Google My Business agency can transform how you manage your online presence. Here are the key benefits:

Enhanced Management

A Google My Business agency can handle multiple client profiles from a single dashboard. This centralized management system simplifies updating business information, responding to reviews, and optimizing listings for better local search results.

Example: Agencies can manage all client locations in one account, which means no more juggling multiple logins. This makes it easier to keep everything up-to-date and consistent.

Tailored Google Support

Agencies have access to specialized support from Google. This can be invaluable when dealing with complex issues or optimizing profiles for better performance.


Managing Google Business Profiles can be time-consuming. Agencies streamline this process, allowing businesses to focus on their core activities.

Statistic: Agencies that optimize client profiles can increase local search visibility by up to 50%, leading to higher engagement and sales.

Centralized Control

With centralized control, agencies can manage all aspects of a client's profile from one place. This includes updating information, responding to reviews, and posting updates.

By leveraging these benefits, your agency can improve efficiency, client satisfaction, and local search performance.

How to Choose the Right Google My Business Agency

Choosing the right Google My Business agency can make a big difference in your local search success. Here are some key factors to consider:


Make sure the agency is certified by Google. Certification shows that the agency has met Google's standards and knows how to effectively manage and optimize Google Business Profiles.

Pro Tip: Look for agencies that are part of the Google Partners program. This certification ensures they have the expertise and tools needed to boost your local search visibility.


Experience matters. Agencies that have been around longer typically have a deeper understanding of the nuances in Google My Business management.

Client Portfolio

Check the agency's client portfolio. A diverse portfolio indicates that the agency can handle different types of businesses and challenges.

Support Quality

Quality support is crucial. You want an agency that responds quickly and effectively to any issues that arise.

Tip: Look for agencies that offer multiple support channels, such as phone, email, and live chat, to ensure you can always get help when you need it.

By focusing on these key areas, you can choose a Google My Business agency that will enhance your local search performance and help you get the most out of your Google Business Profile.

Top Features of Google My Business Agency Dashboards

When managing multiple Google Business Profiles, agencies need powerful tools to stay organized and efficient. The Google My Business Agency Dashboard offers several features that make this possible.

User Management

The User Groups feature allows agencies to manage team members efficiently. You can assign different roles and permissions to each user. This means you can control who can update business information, respond to reviews, or access analytics.

For example, a marketing manager might have full access, while a junior staff member might only have permission to update business hours. This ensures that tasks are handled by the right people, reducing errors and improving workflows.

Location Management

The dashboard also simplifies location management. Agencies can manage thousands of locations from a single account. Previously, you were limited to 100 locations per account, but now you can easily handle large client portfolios.

Location Groups help organize different business locations into categories. This makes it easier to update information, run marketing campaigns, and track performance for specific groups of locations.

Imagine you manage a chain of coffee shops. With Location Groups, you can quickly update holiday hours for all shops in one region without affecting others.


Access to valuable analytics is a game-changer. The dashboard provides detailed insights into customer behavior, market trends, and sales performance. You can see which listings are driving the most traffic, understand customer demographics, and gather feedback.

For instance, if you notice that listings with more photos get more clicks, you can prioritize adding images to other profiles. This data-driven approach helps agencies make informed decisions and stay competitive.

Custom Workflows

Custom workflows streamline processes and improve efficiency. Agencies can create specific workflows tailored to their needs. For example, you can set up automated notifications for when new reviews are posted or when business hours need updating.

These workflows can include approval processes, ensuring that any changes made to a profile are reviewed by a manager before going live. This reduces the risk of mistakes and ensures that all updates are accurate and consistent.

Key Takeaways

  • User Groups: Manage team roles and permissions.

  • Location Groups: Organize and update multiple locations easily.

  • Analytics: Gain insights into customer behavior and market trends.

  • Custom Workflows: Automate and streamline management tasks.

These features make the Google My Business Agency Dashboard an essential tool for agencies looking to manage multiple client profiles efficiently. Ready to learn how agencies optimize your Google Business Profile?

How Agencies Optimize Your Google Business Profile

Profile Optimization

Agencies start by ensuring your Google Business Profile is complete and accurate. They update your business name, address, phone number, and website link. This makes sure your profile is consistent across all platforms.

Example: Merchynt helped "Local Cafe" by updating their profile details, resulting in an increase in local search visibility.

Local SEO

Agencies use local SEO strategies to improve your profile's ranking in local search results. This includes:

  • Adding relevant keywords to your business description.

  • Selecting the right business categories.

  • Encouraging customer reviews.

Statistic: According to Forbes, businesses that optimize their GMB profiles can see a significant boost in local search rankings.

Visibility Enhancement

To make your business stand out, agencies add high-quality photos and videos. Visual content attracts more views and clicks. They also use the "Posts" feature to share updates, promotions, and events.

Quote: "Appealing images are a must. Make them at least 720 x 720 pixels and either JPGs or PNGs." - Alex Bider, CEO of

Strategic Edits

Agencies make strategic edits to keep your profile up-to-date. This includes:

  • Updating business hours for holidays or special events.

  • Adding new services or products.

  • Responding to customer reviews promptly.

Case Study: "Local Wellness Center" saw increased client bookings after Merchynt managed their profile and responded to reviews.

By following these steps, a Google My Business agency ensures your profile is optimized, visible, and engaging, driving more traffic and leads to your business. Next, let's explore the common questions about Google My Business agencies.

Frequently Asked Questions about Google My Business Agencies

How do I start a Google My Business Agency?

Starting a Google My Business agency can seem daunting, but it's quite strightforward. Here's a step-by-step guide:

  1. Register Your Business: Visit the Google Agency sign-up page. Provide your agency's website URL and use an email address that matches your agency's domain.

  2. Create an Organization Account: Once registered, you'll create an "organization account." This account is crucial for managing multiple client profiles.

  3. Add Team Members: You can add employees to your organization as owners or members to help manage the profiles.

  4. Request Management Access: For each client, you'll need to request management access to their Google Business Profile. This can be done through the Google Business Profile dashboard.

By following these steps, your agency will be set up to manage multiple Google Business Profiles efficiently.

What is a Google Agency account?

A Google Agency account, also known as an "Organization Account," is designed for agencies managing multiple Google Business Profiles. Here are some key features:

  • Centralized Management: Manage thousands of client locations from a single account.

  • User Groups: Organize your team with different access levels to ensure smooth operations.

  • Location Groups: Group client locations for easier management and reporting.

Fact: Before the Agency Dashboard, agencies were limited to managing 100 locations per account. Now, there's no such limitation, making it easier to scale your operations.

How to give an agency access to a Google Business Profile?

Granting access to a Google Business Profile is simple and ensures that your agency can manage the profile effectively. Here’s how:

  1. Find the Business Profile: Go to, enter the business name and address, and select it from the search results.

  2. Request Access: Click on "Claim this business" under the Business Profile and then click "Continue."

  3. Submit Request: You'll receive a message stating that someone else has verified the profile. If you're authorized, click "Request access" and complete the form.

  4. Wait for Approval: The current profile owner will receive an email to approve your request. Once approved, you can manage the profile.

By understanding these FAQs, you can effectively navigate the process of starting and managing a Google My Business agency. Next, let's dive into the conclusion and wrap things up.


Having a robust online presence is crucial for businesses of all sizes. Google My Business (GMB) is a powerful tool that can significantly enhance local search visibility and attract new customers. For agencies, mastering GMB management can be a game-changer, offering clients optimized profiles that drive real results.

Merchynt specializes in providing top-notch GMB management services. Our team leverages extensive experience and cutting-edge tools to help businesses stand out on Google Search and Maps. From profile setup to ongoing optimization and support, we handle it all, ensuring our clients get the best possible outcomes.

Why Choose Merchynt?

  • Proven Track Record: Our case studies, like the success of National Overhead Door, demonstrate our ability to deliver tangible results.

  • Expert Team: Our team of experts stays updated with the latest GMB trends and best practices to keep your profiles optimized.

  • Comprehensive Services: We offer everything from profile setup to ongoing management, making it easy for businesses to maintain a strong online presence without the hassle.

  • Client-Focused Approach: We tailor our services to meet the unique needs of each client, ensuring personalized and effective GMB management.

Don't let your business get lost in the digital crowd. Partner with Merchynt and let us help you dominate local search results with a well-managed Google My Business profile.

Ready to take your GMB management to the next level? Contact us today and discover how we can help your business shine online.


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