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  • Writer's pictureJustin Silverman

One Simple Way to Utilize Google Maps Advertising

Google Maps Interface - google maps advertising

Have you ever wondered why some businesses seem to pop up on Google Maps in your local vicinity enticingly, while others remain hidden? The answer is they're using Google Maps advertising, a potent global tool for attracting attention right in your locality. Digital localization has become an indispensable part of marketing today, extending even to the physical boundaries of places. Businesses, especially small ones, need to capitalize on this to poise themselves in the marketplace, right at the fingertips of potential customers, and Google Maps advertising is a great way to do this.


As experts at Merchynt, we've discovered a significant shift in consumer behavior. Today's consumers are often glued to their phones, searching for businesses and services around them. We are witnessing the 'near me' phenomenon where people use phrases like 'near me' or 'close by' in their searches. Google Maps advertising caters to this modern crisis by not just pinning your business to a digital map, but also displaying relevant information to potential customers, making your business more accessible and visible.


Here's a quick snapshot of Google Maps advertising essentials:

  • What are they? Google Maps ads are a subtype of local search ads that display information about your business on Google Maps.

  • How do they work? Google uses multiple signals like user's search query, search history, demographics, time of day to display relevant ads on Google Maps.

  • Cost? Typically ranges between $2 to $6 per click, varying with the size and scope of your campaign.

  • Types of Google Maps Ads? Three main types include Search Ads, Display Ads, and Shopping Ads.


We'll give you an easy-to-follow guide for effectively utilizing Google Maps Advertising. From understanding the nuances behind the strategy to setting it up and optimizing it for maximum impact, we promise to keep it simple, just as we love to.


Google Maps Advertising Infographic - google maps advertising infographic pillar-3-steps

Understanding the Power of Google Maps Advertising


Now that we've established the basics of Google Maps Advertising, understand why it's such a valuable tool for businesses. Google Maps is more than just a navigation tool. It's a platform where potential customers can discover local businesses and services in their vicinity.


The Importance of Local Search Ads on Google Maps


Local search ads are targeted advertisements that appear in search engine results pages (SERPs) when a user searches for a product, service, or business whose physical location exists within a specific geographic area. They are designed to connect users with local businesses, thereby generating offline visits or conversions. Google Maps ads, being a subset of local search ads, are digital advertisements for Google Business listings that appear in the Google Maps app.


According to our expert, Justin Silverman, Founder of Merchynt, "Google Maps ads are a great opportunity for your company to become better known locally." Essentially, it allows you to display your business—store, cafe, or office—on Google Maps along with the address, contact information, photo, reviews, and a description.


How Google Maps Ads Can Attract Nearby Customers


Placing your business on Google Maps literally puts your brand on the map, making it more recognizable. This promotional strategy helps you acquire more local customers and concentrate on generating new sales.


With Google Maps ads, you can provide your customers with additional information about your business and make it easier for them to find you locally. Apart from displaying your location and how to get there, you can also provide basic contact details and communicate better with potential customers.


A special mark on the map can prompt a person to take action. Consider this: if someone is looking for local marks on the map, they are very likely to visit your store or office within the next 24 hours. Tagged pins create trust and give people all the info they want to find on the web.


With Merchynt, we offer tools like ProfilePro and Google Business Pro that can help you optimize your Google Business Profile and effectively utilize Google Maps Advertising.


In the next section, we'll delve into how to set up Google Maps Advertising for your business. So stay tuned!

Setting Up Google Maps Advertising


Setting up Google Maps Advertising for your business is a simple yet strategic process. It involves enabling location assets for your Google Ads account, setting up or updating your Business Profile listing, using location targeting and bid by location, and finally optimizing your keywords for local searches.


Enabling Location Assets for Your Google Ads Account


The first step to enable Google Maps to show your search ads is to enable location assets for your Google Ads account. This is a crucial step as it allows Google to know the geographical details of your business, and it also enables the platform to display your ads to potential customers who are located near your business. This is a simple process, and Google provides a step-by-step guide on how to enable location assets in your Google Ads account here.


Setting Up or Updating Your Business Profile Listing


Once you've enabled location assets for your Google Ads account, the next step is to set up or update your Business Profile listing. If you don't have a listing yet, you should set one up. If you already have a listing, make sure your information is accurate. This includes your business name, address, contact information, and other relevant details. This is crucial for Google Maps Advertising as it provides potential customers with all the information they need to find and engage with your business. Learn more about how to setup or update your Business Profile listing here.


Using Location Targeting and Bid by Location


The third step is to use location targeting and bid by location for your Ads. This strategy allows you to target a specific location and set bids by location, so that your bids increase for people located near your business. It's a useful way to attract nearby customers and increase foot traffic to your business. You can learn more about how to set up location targeting and bid by location here.


Optimizing Your Keywords for Local Searches


The final step in setting up Google Maps Advertising is to optimize your keywords. For effective Google Maps Advertising, use keywords in your campaigns that relate to your location and what people are searching for locally. This will ensure that your ads are shown to the most relevant audience, increasing the likelihood of attracting potential customers. For more on how to optimize your keywords, click here.


At Merchynt, we understand that setting up Google Maps Advertising might be a challenging task for some business owners. That's why we offer services like Google Business Profile management and optimization to help you navigate these steps with ease. Reach out to us today to learn more about how we can help you optimize your Google Maps Advertising strategy.


Advertising Options on Google Maps


Google Maps has become an indispensable tool for people searching for local businesses or services. As a business owner, it's vital to leverage this platform to increase your visibility and attract potential customers. Here are some simple ways to utilize Google Maps advertising to boost your business presence and reach.


Promoting Your Business with Promoted Pins


One way to highlight your business on Google Maps is through Google's Promoted Pins. Promoted Pins is a Google Maps ad placement that flags your business location on a map with a distinctive color, making it stand out to potential customers. This feature can be particularly useful if your business is in a crowded location or if you want to attract attention during high-traffic periods.


However, it's important to note that this feature isn't just about turning your pin a different color. With Promoted Pins, your business can showcase your logo and provide information about promotions or special offers directly on the map. This can be a game-changer for businesses looking to increase foot traffic or drive sales during a promotional period.


Connecting with Google My Business for Location Extensions


Another effective way to utilize Google Maps advertising is through Location Extensions. To activate Location Extensions, you need to link your Google Ads account to your Google My Business (GMB) account. This allows your business name and address to appear in your existing ads, and also enables your business to appear in local pack ads in search results, which include a map.


Optimizing your GMB listing can enhance your visibility on search results and map listings, increasing the chances of attracting potential customers. This includes updating your business address, opening hours, contact information, and the range of products and services you offer.


Exploring Local Campaigns and Smart Campaigns


Google also offers Local Campaigns that are designed to drive local business objectives like getting customers to visit your physical locations. These campaigns run across various Google properties including Google Maps.


Alternatively, you can also choose the Smart campaign type in Google Ads. Smart campaigns are designed to simplify the campaign setup process and are automatically optimized and geo-targeted.


We at Merchynt understand that managing all these advertising options can be overwhelming, especially for small businesses. We're here to help you navigate these options and optimize your Google Maps advertising strategy. Reach out to us today to learn how we can help you make the most of these advertising options.


Tracking and Optimizing Your Google Maps Advertising Performance


Having set up your Google Maps advertising campaign, the next step is to track and optimize its performance. This is essential for understanding how well your ads are doing and making necessary adjustments to improve their effectiveness.


Reviewing Performance Data for Location Detail Clicks, Direction Clicks, and Mobile Clicks-to-Call Clicks


Google Ads provides robust data on the performance of your ads on Google Maps. This data includes three types of clicks: Location Detail Clicks, Direction Clicks, and Mobile Clicks-to-Call Clicks.


  • Location Detail Clicks are recorded when people click to expand your ads from the search results list.

  • Direction Clicks occur when people click to get directions to your business.

  • Mobile Clicks-to-Call Clicks happen when people click to call your business directly from the ad.


By analyzing these clicks, you can gain insights into how users are interacting with your ads and make necessary adjustments to enhance their effectiveness.


Utilizing Machine Learning for Powerful Targeting and Optimization


Machine learning can significantly improve the performance of your Google Maps advertising. Google's AI-powered search campaigns which were introduced in May 2023, allow you to generate effective keywords, headlines, descriptions, images, and other assets. This introduction of Search Generative Experience (SGE) helps produce high-quality, relevant local search ads tailored to each stage of the search funnel.


At Merchynt, we leverage these advanced technologies to help you optimize your Google Maps advertising. Our team of experts can assist you in analyzing your ad performance data, adjusting your bids for success, and utilizing machine learning for powerful targeting and optimization.


By tracking and optimizing your Google Maps advertising performance, you can effectively reach more customers, boost your online visibility, and grow your business. To learn more about how we can help you maximize your Google Maps advertising efforts, get in touch with us today.

The key to successful Google Maps advertising lies not only in setting up a robust campaign but also in continuously tracking and optimizing it to ensure it delivers the best results for your business.


Leveraging Merchynt's Tools for Google Maps Advertising


Once you've set up your Google Maps advertising and have started to track its performance, it's time to take things up a notch. At Merchynt, we provide a suite of tools and services designed to further enhance your Google Maps advertising efforts and ensure your local SEO game is on point.


Optimizing Google Business Profiles with ProfilePro

As a business owner, one of the first steps to successful Google Maps advertising is ensuring your Google Business Profile is fully optimized. Our proprietary AI tool, ProfilePro, is designed to help you do just that.


ProfilePro simplifies the optimization process, enabling you to manage and enhance your profile effortlessly. This will ensure your business stands out in local searches, further attracting and engaging potential customers.


Using Google Business Pro for Award-Winning Optimization Service


At Merchynt, we understand that managing your Google Business Profile and keeping up with Google Maps advertising can be time-consuming and overwhelming, especially for small business owners. That's why we're here to help.


Our Google Business Pro service offers award-winning optimization, taking the burden off your shoulders. We'll handle everything from managing your profile, optimizing your listing, to tracking your rankings, leaving you free to focus on what you do best - running your business.


Offering White Label SEO Services with Agency Program


Are you an agency looking to expand your service offerings? Our White Label SEO Services could be the perfect solution.


With our Agency Program, you can offer your clients professional Google Business Profile optimization as a service, without the need for intensive in-house development. This not only increases your revenue streams but also helps you stand out from the competition by providing complete local SEO services to your clients.


Auditing Local Ranking with Heatmaps Tool


Understanding your current local ranking status is crucial to improving your Google Maps advertising efforts. Our Heatmaps tool allows you to perform local ranking audits effortlessly.

You can generate up to five local ranking audit reports each month, providing you with valuable insights into your local SEO performance. This can help you identify areas of improvement and make data-driven decisions to boost your online visibility.


To sum up, Google Maps advertising is a powerful tool for boosting your local visibility and attracting more customers. By leveraging Merchynt's suite of tools and services, you can effectively optimize your advertising efforts and maximize your business's potential.


At Merchynt, we understand that every business—big or small—aims to harness the power of Google Maps advertising. While it can seem daunting to navigate through local search ads, promoted pins, and location extensions, the benefits are undeniable. From increased visibility to driving foot traffic to your business, Google Maps advertising is the gateway to connecting with your local customers when they need you most.


Why Choose Merchynt?


Our array of tools and services, such as ProfilePro, Google Business Pro, and our Agency Program, are designed to help you simplify and optimize your Google Maps advertising strategy. We offer white label SEO services, so you can present our high-quality work as your own to your clients. Our heatmaps tool allows you to audit your local ranking, giving you valuable insights into your online visibility and performance.


Stay Ahead of the Curve


As the digital marketing landscape continues to evolve, it's crucial to stay ahead of the curve. With over one billion people using Google Maps each month, there's no denying that this platform is a goldmine for businesses looking to tap into local markets.


Your Success is Our Success


At Merchynt, we're committed to helping your business succeed. We understand the intricacies of Google Maps advertising and are here to guide you every step of the way. Our goal is to help you leverage the power of Google Maps to reach more customers, increase your sales, and grow your business.


In conclusion, while Google Maps advertising is an essential tool for any business, its effectiveness is maximized when combined with professional management and optimization services. By choosing Merchynt, you're not just getting a service provider—you're gaining a partner committed to your success.


For more information on how to make the most of Google Maps advertising, check out our blog, or explore our services to find the right solution for your business.

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