When you're running a local business or managing a marketing agency, one of your primary concerns is undoubtedly, "How can my website secure higher rankings in Google’s search results for my target keywords?" The world of Search Engine Optimization (SEO) can often feel like an overwhelming labyrinth. But rest assured, help is at hand in the form of Google keyword ranking tools.
Employing the proper tools to track your rankings on Google is crucial. It allows you to evaluate your SEO efforts, understand the performance of specific keywords, and gain an edge over your competitors. Luckily for you, there are cost-economical tools that make this task easier, giving you more time to focus on what you love - driving your business forward.
As a team at Merchynt, we understand the significance of staying updated with your website’s performance. We're here to guide you through the top affordable Google keyword ranking tools that provide you with crucial data and actionable insights.
To give you a quick snapshot, here are some vital features to consider while selecting an economical Google keyword ranking tool:
Keyword performance tracking
Competitor ranking analysis
Geolocation-specific ranking data
Keywords Suggestions for SEO
As we delve further into this guide, we'll help you understand more about each of these features, how they enhance your online presence, and ultimately drive your business's visibility and growth.
Understanding Google Keyword Ranking
What is Google Keyword Ranking?
Google keyword ranking is the position your website appears in when a user searches a specific keyword or phrase on Google. If your website ranks number 1, it means your site appears at the top of the Search Engine Result Pages (SERPs) for that keyword. The goal of any website is to rank as high as possible in the SERPs, as this increases the site's visibility and the likelihood of users clicking on the website. Most search results pages contain at least 10 listings, so if you rank number 11 or beyond, you're effectively on the second page or lower.
How Google Keyword Ranking Affects Your Business
The impact of Google keyword ranking on your business cannot be understated. As a small business owner or agency, the visibility of your site on the web is crucial to your success. A higher ranking means more visibility, more clicks, and potentially more customers. As Justin Silverman, the founder of Merchynt, puts it, "The higher your site ranks for important keywords, the more visible it is to potential customers."
In fact, the top 3 results on Google SERPs garner over 60% of total clicks. In contrast, the 6th to 10th results only score 3.73% of the total clicks. This demonstrates the importance of striving for a higher Google keyword ranking.
Understanding where you currently rank for specific keywords is the first step to improving your ranking. This is where Google keywords ranking tools come into play. These tools, such as the Google Ads Keyword Planner and Merchynt's Local Ranking Audit Tool with Heatmaps, can help you assess your current position, identify high-volume keywords, and develop strategies to improve your SERP rankings.
In the next sections, we'll delve into how to find your Google keyword ranking and explore some of the best affordable Google keywords ranking tools available to you.
How to Find Your Keyword Ranking on Google
Understanding your current keyword ranking is the first step towards improving your website's visibility and attracting more customers. Here are some straightforward methods to determine your Google keyword ranking.
Using Google Search Console to Check Your Rankings
Google Search Console is a free tool provided by Google, and it's incredibly handy for checking your keyword rankings. To use it:
Navigate to the 'Performance' section.
Click on 'Search Results'.
Here, you'll see a list of all the search terms that your website ranks for. Make sure you select the average position in the chart to see your ranking for each keyword in the table below. This information will help you understand which keywords are driving the most traffic to your site and where there may be opportunities for improvement.
Analyzing the Top-Ranking Pages for Your Keywords
Another effective way to understand your keyword ranking is to enter the keyword into Google and analyze the top-ranking pages. This analysis should focus on the following aspects:
Page titles and descriptions.
Content format, structure, length, and use of images.
Usage of the keyword and related terms.
Domain authority of the page.
Page speed, mobile-friendliness, and layout.
By looking at these aspects, you can gain insights into why these pages rank higher than yours and what strategies you can adopt to improve your ranking. For instance, you might find that top-ranking pages have more comprehensive content, faster load times, or more high-quality backlinks.
Improving your Google keyword ranking is not an overnight task. It takes consistent effort and strategic planning. But with the right tools, like Google Search Console and Merchynt's Local SEO services, you can make the process more manageable and effective.
In the next section, we'll explore some of the best affordable Google keywords ranking tools that can help you boost your SEO efforts.
Top Affordable Google Keywords Ranking Tools
As a small business or agency, budget can often be a constraint. But that doesn't mean you can't have access to powerful tools to improve your Google keyword ranking. Below, we've rounded up some of the best affordable Google keywords ranking tools that deliver excellent value without breaking the bank.
Google Ads Keyword Planner: A Comprehensive Tool for Keyword Research
First on our list is a tool straight from the horse's mouth — Google Ads Keyword Planner. It's a comprehensive tool designed for both keyword research and analysis. With it, you can find new keywords related to your products or services, get insights into how often people search for these terms, and understand how those searches have changed over time. Furthermore, it offers bid estimates for each keyword to help you plan your advertising budget. You can access Google Ads Keyword Planner here.
Live Rank Checker: Obtain Neutral Google Rankings for Keywords and Websites
Next up is the Live Rank Checker, a tool that can fetch your Google ranking within seconds. Simply enter your keyword and your domain, and it will show you your position in the Google search results. It also displays the number of result hits for your keyword, and the estimated monthly search volume and cost per click for Google Ads. This tool can be accessed for free here.
Keyword Position Checker by Small SEO Tools: Quick and Reliable Keyword Position Detection
The Keyword Position Checker by Small SEO Tools is another handy tool that can help you quickly and reliably detect your keyword position. It's quick, accurate, and most importantly, free to use.
Free Google Rank Checker Tool by SEMrush: Identify High Volume Keywords
SEMrush is a well-known name in the SEO industry, and their Free Google Rank Checker Tool is a valuable resource for identifying high volume keywords. It will show you where your site ranks for specific keywords in Google's search results, providing you with the insights you need to optimize your SEO strategy.
Local Ranking Audit Tool with Heatmaps by Merchynt: See Where Your Google Business Profile is Ranking on Google Maps
At Merchynt, we understand the importance of local SEO. That's why we developed our Local Ranking Audit Tool with Heatmaps. This tool provides valuable insights into your local rankings, allowing you to track your progress and adjust your strategies as needed. The heatmap feature allows you to visualize where your Google Business Profile is showing up in Google Maps results. This insight can help you understand what areas you're performing well in and where you need to improve.
Each of these tools offers unique features and benefits. By leveraging these affordable tools, you can enhance your Google keyword ranking strategy and ultimately drive more traffic to your website. Improving your keyword ranking is a gradual process. Stay patient, keep optimizing, and you'll see the results of your hard work in time.
How to Improve Your Google Keyword Ranking
Boosting your website's position on Search Engine Results Pages (SERPs) can seem like a daunting task, especially when you're on a budget. However, with the right approach and the use of a reliable google keywords ranking tool, you can significantly improve your site's visibility and ranking. Here's how:
Regularly Publish Quality Content
Quality content is the backbone of any successful SEO strategy. In fact, it is one of the top Google ranking factors. By consistently delivering relevant, informative, and engaging content that satisfies user intent, you increase your site's credibility and authority. This includes using targeted keywords naturally and providing comprehensive answers to user queries.
Build Quality Backlinks
Link building is another crucial aspect of SEO. Links from reputable sites can enhance your site's authority and improve your Google ranking. The quality of backlinks often outweighs the quantity. So focus on getting backlinks from high-authority websites in your industry or niche.
Perform Keyword Research
Using the right keywords is vital for SEO. Tools like Google Ads Keyword Planner can help you find the keywords that are most relevant to your business. This tool even gives you insight into how often people search for these terms and how their searches have changed over time. With this information, you can optimize your content with the right keywords and attract more targeted traffic to your site.
Carry Out SEO Audits
Regular SEO audits can help identify any weaknesses or issues that could be affecting your website's ranking. Tools like CanIRank not only provide comprehensive keyword research but also offer SERP analysis and rank tracking. This allows you to understand what's working and what's not in your ranking strategy.
Optimize Content for RankBrain
As Google's machine-learning AI system, RankBrain plays a key role in determining your website's ranking. It considers factors like the relevance of your content, the time visitors spend on your site, and the click-through rate of your listings. Optimizing your content for RankBrain involves creating content that is not only keyword-optimized but also engaging and valuable to your audience.
Improving your Google keyword ranking doesn't have to break the bank. With consistent effort, the right strategies, and the use of affordable tools, you can achieve impressive results. We at Merchynt are always here to assist with your local SEO needs. From providing a comprehensive Local Ranking Audit Tool with Heatmaps to offering expert advice, we aim to help your business thrive in the digital landscape.
Conclusion: The Value of Using Google Keywords Ranking Tools for Your Business
In the rapidly evolving digital landscape, leveraging the right tools can make a significant difference to your business's online visibility and growth. Google keyword ranking tools, particularly those that are budget-friendly, can help you uncover high-traffic keywords and optimize your content to rank higher on Google. This, in turn, can increase your website's visibility, attract more visitors, and ultimately, drive more conversions.
Take, for instance, the likes of Google Ads Keyword Planner, Live Rank Checker, and Merchynt's Local Ranking Audit Tool. These tools can provide important insights into the keywords your website is currently ranking for, the competitiveness of these keywords, and how your rankings compare with your competitors. These insights can then be used to refine your SEO strategy and improve your website's ranking.
Google's personalized search results make it all the more important to use a neutral tool like a live rank checker for accurate SEO rankings. This ensures that your website's actual standing on Google is clear, uninfluenced by personalized settings.
When used effectively, these tools can yield valuable insights that can help shape your SEO strategy. They can identify opportunities for improvement, enabling you to focus your efforts on areas that will deliver the greatest impact.
At Merchynt, we understand the challenges that businesses face when trying to improve their Google rankings. That's why we're committed to providing comprehensive SEO solutions that are tailored to your specific needs. From our Local Ranking Audit Tool to our AI SEO tools, we offer a range of resources to help boost your online visibility and drive business growth.
In conclusion, whether you're a small business owner, a local marketing agency, or an enterprise, investing in a reliable Google keywords ranking tool is a strategic move that can significantly improve your online presence and attract more customers.
For more information on how to improve your Google keyword rankings, be sure to check out our blog where we share valuable insights and guides.