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  • Writer's pictureJustin Silverman

How to Improve Your Google Keywords Ranking in Less Than 1 Year

Google Results Page - google keywords ranking


Does moving up just one spot in Google's search results feel like an uphill battle? If your business struggles to improve its google keywords ranking, believe us, you're far from alone. The harsh reality is that while you're tirelessly fighting for that top spot, a single ranking drop can dramatically impact traffic, resulting in potential revenue loss. This single pain point emphasises the significance of Google Keywords Ranking for businesses like ours. Furthermore, throw in the frequent changes and complications of Google's search engine algorithm and things get even messier. It's a harsh but necessary game where every player dreams to be the champion.

At Merchynt, we're well versed in the art of this game, and we're here to guide you in improving your Google Keywords Ranking in less than a year. We're committed to helping you gain a competitive edge with effective strategies, precise and comprehensive tools, and keen insights into the ever-evolving world of SEO. As your opponents, the mountains of Google rankings, may seem giant and complex, we're here to simplify the climb and transform pain points into checkpoints of victory.

There are numerous factors that affect your website's keyword ranking, and it can be quite challenging to keep up with all of these while running a business. These factors can be broadly classified into three buckets:

  • Content relevancy and quality: Google prefers to rank pages that provide high-quality, relevant content to its users.

  • Authority and trustworthiness: Backlinks from authoritative websites can boost your site's credibility and improve its ranking.

  • Technical factors: These include your site's meta tags, link profile, loading speed, mobile-friendliness, and more.

Infographic Showing Ranking Factors - google keywords ranking infographic pillar-3-steps

Understanding and managing these factors got a lot easier with Merchynt's Google Business Profile optimization. We utilize cutting-edge AI tools like ProfilePro for GBP optimization and our Local Ranking Audit tool helps track local rankings. Leaving the SEO heavy lifting to us means you can focus on what you do best - running your business.

Stay with us, as we unfold the simplest techniques, effective strategies, and tried and true methodologies that allow you to take control of your Google keywords ranking and ultimately, steer your business towards increased visibility and success. With us by your side, ranking higher in less than a year is far from being a dream, it's an achievable reality.

Understanding Google Keywords Ranking

What is Google Keywords Ranking

Google keywords ranking refers to the position of a website or a webpage in search engine results for a specific keyword search. When a user types in a search query in Google or any other search engine, where your webpage appears in the search results is your keyword ranking. For instance, if you're a Seattle bakery and your website appears as the fourth result when the keyword "Seattle bakery" is searched, your keyword ranking is four.

Why Google Keywords Ranking is Important for Your Business

The importance of Google keywords ranking cannot be overstated. Most users tend to click on the first search result they see, and the likelihood of getting clicked decreases as the ranking drops. Therefore, securing a high ranking for relevant keywords can significantly increase your website's visibility, leading to more traffic, customer engagement, and potential conversions.

A study reveals that the top 3 results on Google Search Engine Result Pages (SERPs) get over 60% of total clicks, while results ranking 6th to 10th only receive a meager 3.73% of total clicks. This statistic underscores the importance of striving for a high keyword ranking to maximize your online presence and reach a larger audience.

How Google Ranks Keywords

Google employs an intricate algorithm to determine keyword rankings. This algorithm considers numerous factors, including the relevance of your webpage to the search query, the quality of your content, the number of quality backlinks your webpage has, and the overall user experience your website provides.

Google's algorithm is designed to provide the most useful and relevant results to users' search queries. Therefore, optimize your webpage to meet these criteria. This includes providing high-quality, relevant content, optimizing your page titles and meta descriptions, and building high-authority backlinks.

However, it's important to note that Google's algorithm is continually evolving, and keeping up with these changes is crucial to maintain or improve your keyword rankings. At Merchynt, we're committed to staying ahead of the curve and using our expertise to help your business succeed in this ever-changing digital landscape.

How to Find the Right Keywords for Your Business

Finding the right keywords for your business is the crucial first step in improving your Google keywords ranking. The right keywords can attract the right customers, increase your website’s visibility and boost your rankings on Google. Here's how you can identify these keywords.

Using Google Ads Keyword Planner

Google Ads Keyword Planner is an excellent tool to start your keyword research. This tool allows you to search for words or phrases related to your products or services. It provides insights into how often people search for these terms and how these searches have changed over time.

Moreover, it offers suggested bid estimates for each keyword, which can be a significant factor in determining your advertising budget. You can add the keywords you like to your advertising plan, save it or share it with others, and when you're ready, you can finalize and launch your campaign.

Utilizing Merchynt's Local Ranking Audit Tool with Heatmaps

At Merchynt, we offer a Local Ranking Audit Tool that gives valuable insights into your local rankings. Our tool allows you to track your progress and adjust your strategies as needed.

The tool is straightforward to use. Just type in the name of your business, select it from the dropdown that appears, and choose the keywords you want to audit. Within a few minutes, you'll receive a free heatmap ranking report that you can download and use for your analysis.

Analyzing Search Frequency and Changes Over Time

Once you have a list of potential keywords, analyze their search frequency and changes over time. Understanding how often people search for certain terms and how those searches have evolved can provide invaluable insights into the relevance of these keywords for your business.

This process involves monitoring search trends and the popularity of specific keywords. Using this data, you can identify high-performing keywords and incorporate them into your SEO strategy to improve your Google keywords ranking.

In conclusion, finding the right keywords is a strategic process that involves understanding your target audience, utilizing tools like Google Ads Keyword Planner and Merchynt's Local Ranking Audit Tool, and continually analyzing search frequency and changes over time. By doing this, you're laying a solid foundation for improving your Google keywords ranking in less than a year.

Tracking and Monitoring Your Keyword Rankings

After identifying and incorporating the right keywords into your content, the next crucial step is to track and monitor your keyword rankings. This ongoing process is essential to understand how your SEO efforts are paying off and what adjustments you need to make to continue improving your Google keywords ranking.

Using Google Search Console for Tracking

One of the most effective tools for tracking your keyword rankings is Google Search Console. This tool provides a comprehensive view of how your website is performing in Google search results. It allows you to see what keywords your site is ranking for, their average position, and their click-through rate (CTR).

To use Google Search Console, click on "Search results" under "Performance," then select "Average CTR" and "Average position." This will generate a report detailing the queries your site ranks for. Not only can you sort these keywords by their position, but you can also track them over time to spot any significant changes. This can help you respond faster when your website's ranking for a specific keyword drops.

Importance of Regular Monitoring of Keyword Rankings

Regularly monitoring your keyword rankings is vital to assess the effectiveness of your SEO strategy. It helps you identify which keywords are driving the most traffic to your site and which ones are underperforming. You can then adjust your content strategy accordingly, focusing more on high-performing keywords and optimizing pages for underperforming ones.

Monitoring also helps you stay up-to-date with changes in search engine algorithms, which can significantly affect your keyword rankings. By keeping an eye on your keyword performance, you can swiftly respond to any unexpected drops in ranking and rectify the issue before it significantly impacts your website's traffic.

Using Merchynt's ProfilePro for Optimization

At Merchynt, we understand the importance of tracking and monitoring keyword rankings. That's why we offer tools like ProfilePro, which is designed to optimize your Google Business Profile. This optimization does not only improve your local SEO but also positively influences your overall Google keywords ranking.

ProfilePro allows you to track your progress, make necessary adjustments, and keep up with the competition. With our tool, you can monitor your performance at the ZIP code, city, state, and country level, giving you a complete overview of your local and global performance.

In conclusion, improving your Google keywords ranking requires an ongoing commitment to tracking and monitoring your keyword performance. By using tools like Google Search Console and Merchynt's ProfilePro, you can stay on top of your SEO game, making necessary adjustments to your strategy and continuously improving your online presence.

Strategies to Improve Your Google Keywords Ranking

As a business owner, you realize the need to improve your Google keywords ranking. The higher your website ranks on Google, the more visibility, traffic, and potential customers you will attract. But how do you actually achieve a higher ranking? Here are some key strategies to get you started.

Assessing the Competition and Search Intent

Understanding both your competition and the search intent of your potential customers is crucial. You need to know who you're up against and what your audience is searching for.

To assess your competition, use tools like the Position Tracking tool to see who ranks for your target keywords. Review their content, titles, meta descriptions, and the types of resources they offer. This can give you insights into what you might be missing.

Next, align your content with the search intent. Search intent is the purpose behind a user's search. It could be informational, transactional, navigational, or for commercial investigation. Understanding this intent will help you create content that meets your audience's needs and increases your chance of a higher Google keywords ranking.

Optimizing Page Titles, Meta Descriptions, Header Tags, and Content

Optimizing your webpage elements is a vital step in improving your ranking. Ensure that your target keywords are incorporated in your page title, meta description, header tags (H1, H2, H3), and throughout your content. This helps Google understand what your page is about and can significantly boost your ranking.

Remember to incorporate your keywords in a natural and contextual way. Overusing or unnaturally placing keywords can lead to a poor user experience and could potentially harm your SEO efforts.

Incorporating High-Traffic Keywords into Your Website

Identifying and incorporating high-traffic keywords into your website can improve your visibility on Google. High-traffic keywords are terms that users frequently search for. However, keep in mind that these keywords often have high competition. Therefore, it's also beneficial to target long-tail keywords (specific phrases with lower search volumes) that are relevant to your business and less competitive.

Using Merchynt's Google Business Pro for Optimization

At Merchynt, we understand the significance of Google keywords ranking for businesses. That's why we offer services to help you optimize your Google Business Profile (GBP).

Our Google Business Pro service helps you make the most of your GBP. We provide daily tracking of your SEO keyword ranking changes and powerful filters to tag, star, or filter keywords by location, language, and more. This allows you to focus on specific areas of your SEO strategy, thereby improving your overall Google keywords ranking.

Improving your Google keywords ranking is not an overnight process. It requires consistent effort, strategic planning, and the right tools. With these strategies in place and with our support at Merchynt, you will be on track to improve your ranking, attract more traffic, and grow your business.

Utilizing High-Authority Backlinks and Quality Content

Improving your Google keywords ranking is not just about selecting the right keywords and incorporating them into your website. It also involves leveraging high-authority backlinks and creating quality content that resonates with your audience.

Role of Backlinks in Google Keywords Ranking

Backlinks play a crucial role in enhancing your Google keywords ranking. They serve as a vote of confidence from other websites, signifying that your content is valuable and worth referencing. Essentially, the more high-quality backlinks your website has, the more it appears as an authority in the eyes of Google, positively impacting your ranking.

However, the quality of backlinks often outweighs the quantity. It's more beneficial to have a few backlinks from reputable, high-authority websites than to have numerous links from low-quality, irrelevant sites. An effective way to build high-quality backlinks is through strategies such as Broken Link Building, guest posting on reputable sites, and creating valuable resources that others want to link to.

Importance of High-Quality Content

High-quality content is another crucial factor for improving your Google keywords ranking. Google favors content that is relevant, informative, and satisfies user intent, meaning that it provides comprehensive answers to user queries. To create such content, it's crucial to understand your audience's needs and interests, and then create content that directly addresses those points.

At Merchynt, we leverage AI to offer ideas for SEO-optimized blog posts and even have full articles written, to ensure your website's authority and relevance to Google. This advanced step enhances your website's SEO and helps in driving more organic traffic to your site.

Balancing Keyword Usage and Content Quality

While incorporating high-traffic keywords into your content is critical, it's equally important to ensure that the content maintains its quality and readability. Overstuffing keywords can lead to a poor user experience and can potentially harm your website's ranking. Therefore, find a balance - use your target keywords naturally within your content, without compromising the content's quality and readability.

In conclusion, improving your Google keywords ranking involves a combination of strategic keyword usage, high-quality backlinks, and compelling content. By utilizing these strategies effectively, you can enhance your website's visibility on Google and attract more organic traffic, ultimately driving more business growth. Stay tuned to our blog for more innovative ways to market your business and improve your Google keywords ranking.


So, let's sum up what we've learned. Improving your Google keywords ranking is a multifaceted process that requires a comprehensive understanding of numerous factors, including competition analysis, search intent assessment, keyword placement, and regular monitoring of your rankings.

Recap of Strategies to Improve Google Keywords Ranking

We've covered the importance of assessing your competition and understanding the search intent behind the keywords you're targeting. It's crucial to ensure your content aligns with the user's search intent, and that you're utilizing high-traffic keywords effectively.

We've also talked about the significance of optimizing your page titles, meta descriptions, header tags, and content with relevant keywords. Additionally, the role of high-authority backlinks and quality content cannot be understated when it comes to improving your Google keywords ranking.

Encouragement to Monitor Keyword Rankings Regularly

SEO is not a one-time effort; it requires consistent monitoring and optimization. Regularly tracking your keyword rankings allows you to understand your site’s performance over time and make necessary adjustments. The goal is to continue refining your SEO strategies to achieve better keyword ranking and consequently, more business visibility and growth.

Invitation to Use Merchynt's Services for Comprehensive SEO Strategy

At Merchynt, we understand the complexities of local SEO and Google keywords ranking. That's why we offer comprehensive tools and services, such as our Local Ranking Audit Tool with heatmaps and ProfilePro for optimization. These tools can give you valuable insights into your keyword performance and help you make data-driven decisions to boost your SEO.

Finally, the journey to improving your Google keywords ranking is a marathon, not a sprint. It may take time, but with persistence, the right strategies, and our support, you can achieve significant improvements in less than a year.

Ready to take your Google keywords ranking to the next level? Contact us today to discuss how we can assist in your SEO journey.


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