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  • Writer's pictureJustin Silverman

Google Dropping Continuous Scroll: A Massive Win for Small Businesses!

Local SEO Tips 2024

Google Business Profile Optimization Tips

Google Dropping Continuous Scroll: A Massive Win for Small Businesses!

Exciting news from the world of Google search! Google is ditching continuous scroll on search results, and this change is a game-changer for small businesses like yours. Let's dive into why this is such a big deal and how it can help your local business thrive.

Why This Change is a Big Win

With the end of continuous scroll, users will see fewer search results on the first page. This means they're more likely to click on a Google Business Profile (GBP) instead of endless website links. This shift can significantly boost your business's visibility. Did you know over 80% of people already click on a Google Business Profile when searching for local businesses? Now, this number is set to rise even more.

The End of Website SEO?

Let's face it, traditional website SEO might be on its way out for small businesses. Instead of pouring resources into optimizing your website to rank on page one (a near impossible feat for most), it's more effective to focus on local SEO and your Google Business Profile. Your GBP is your online storefront, and with this new change, it just solidified itself as the prime real estate for attracting customers.

Actionable Tips for Maximizing Your GBP

  • Complete Your Profile: Make sure every section of your Google Business Profile is filled out. Include detailed descriptions, services, business hours, and contact information.

  • Get Reviews: Encourage happy customers to leave reviews. Not only do they boost your profile’s credibility, but they also influence Google's ranking.

  • Regular Updates: Post updates about your business, special offers, and new products. This keeps your profile active and engaging.

  • Add Photos: High-quality photos of your products, services, and team can make your profile stand out and look more appealing.

  • Keywords Matter: Use relevant keywords in your business description and posts to help Google match your profile with search queries.

If the above sounds exhausting, it is! That’s why we built Paige - the world’s first fully automated Google Business Profile optimization AI that can handle all this hard stuff for you; no SEO knowledge is required.

Google Business Profile Software

ProfilePro tip of the week:

Take a video of your business today and upload it to the media section of your Google Business Profile. The video can be basic, like walking through your store, or showing your service vans.


Free Google Maps Ranking Audit Tool

Wondering how well your Google Business Profile ranks on Google Maps for different keywords? We built a free local ranking audit tool you can use to quickly find out!


Google Business Profile optimization software
Leave us a review on Google

Check out our guide on every possible ranking strategy for Google Business Profiles!

How To Rank First on Google Maps Guide

Google Updates You Should Know About

Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:

You can find details on all algo updates here.


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