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  • Writer's pictureJustin Silverman

The Definitive Guide to GMB Software Tools

Local Business Growth Through GMB Optimization - gmb software

Quick Guide to GMB Software:

  • Boosts local SEO: Helps you rank higher in local search results.

  • Saves time: Automatically manages your Google Business Profile.

  • Improves visibility: Ensures your business information is accurate and consistent across the web.

  • Increases engagement: Simplifies posting updates, responding to reviews, and adding photos to your profile.

Local businesses, today more than ever, need to stand out online. The first introduction many customers have to your business is through a Google search, making your Google My Business (GMB) profile a critical touchpoint. With 97% of consumers searching for local businesses online, your GMB listing not just introduces your business to potential customers but also plays a pivotal role in converting their interest into action.

But here’s the catch - properly managing a GMB profile can feel like a full-time job. Between ensuring your business details are up-to-date, responding to reviews, and posting regular updates, it’s a lot to handle, especially when you’re already running a business. That’s where GMB management software comes to the rescue, simplifying these tasks, optimizing your profile, and enhancing your local SEO efforts in the process.

Infographic detailing the benefits of GMB management software including increased visibility in local search, time-saving profile management features, and enhanced customer interaction - gmb software infographic process-5-steps-informal

By leveraging the right tools, you can ensure your business doesn’t just appear in local searches but stands out. As we dive deeper into this guide, we'll explore why GMB is vital for your business, how it supports local SEO, and discuss the best software tools to manage and optimize your listing. Every local business owner or marketing agency aiming to increase their online presence and customer base, read on — this guide is tailored for you.

Understanding GMB and Its Evolution

GMB Basics

Google My Business (GMB) is like your business's online handshake with potential customers. It's the first thing they see when they search for you on Google. Think of it as your digital storefront. Here, you can share your business hours, contact information, and even photos of your products or services. But it's not just a static listing. GMB lets you interact with customers through reviews and posts, and even see how people are finding you.

Google Business Profile

In late 2021, Google decided to give GMB a new name: Google Business Profile (GBP). This wasn't just a simple name change. It signaled a shift towards making it easier for small business owners to manage their profiles directly from Google Search and Maps, without needing to go through a separate interface. This change was part of Google's ongoing efforts to streamline its services and make them more accessible to business owners.

Name Change

Why the change, though? Google's aim was to simplify the process of managing a business's online presence. By integrating more directly with Search and Maps, Google made it clearer that this tool is essential for any business that wants to be found online. The new name, Google Business Profile, better reflects this tool's purpose: to manage your business's profile on Google.

The evolution of GMB to GBP represents Google's commitment to helping businesses connect with their customers online. It acknowledges the critical role that Google plays in local search and the importance of having an up-to-date and engaging online presence. Whether you're a small local shop or a multi-location enterprise, your Google Business Profile is a key component of your digital marketing strategy.

Remember that the basics of managing your online presence with Google haven't changed. It's still about making sure your information is accurate, engaging with your customers, and using the insights provided by Google to improve your visibility. The tools and software we'll discuss next are designed to make these tasks easier, more efficient, and more impactful for your business.

Key Features of GMB Software

When it comes to managing your Google My Business (GMB) profile, the right software can make a world of difference. Here are some key features you should look for in GMB software to enhance your local SEO, improve your digital presence, and ensure your business stands out online.

Local SEO

At the heart of GMB software is its ability to boost your local SEO. This means making sure your business shows up when people in your area are searching for the products or services you offer. Look for software that:

  • Tracks your local SERP rankings.

  • Provides keyword research tools tailored to local searches.

  • Offers recommendations to improve your local search visibility.

Digital Presence Management

Your digital presence is more than just your GMB listing. It includes your entire online footprint - from social media profiles to business directories. Effective GMB software should:

  • Offer a central dashboard to manage your GMB listing alongside other digital profiles.

  • Monitor your online reputation across different platforms.

  • Help you maintain consistency in business information across the web.

Business Listing Management

Keeping your GMB listing up-to-date is crucial. Outdated information can lead to missed opportunities and frustrated customers. Good GMB software simplifies this process by allowing you to:

  • Quickly update your business information, such as hours of operation, contact details, and services offered.

  • Sync updates across multiple listings to ensure consistency.

  • Manage multiple locations from a single interface, which is especially useful for businesses with several branches.

Review Management

Reviews are a powerful factor in local SEO and customer decision-making. The right GMB software will help you manage your online reputation by:

  • Centralizing review management, so you can monitor and respond to reviews from GMB and other platforms in one place.

  • Providing templates for soliciting reviews from happy customers.

  • Offering insights into review trends, helping you understand what customers love about your business and areas where you can improve.

Posts and Content

Regularly posting updates, offers, and news on your GMB listing can keep your business top of mind for your customers. Effective GMB software should support your content strategy by:

  • Allowing you to schedule posts in advance, so you can plan your content calendar more efficiently.

  • Providing analytics on post performance, so you can see what type of content resonates with your audience.

  • Supporting various post types, including updates, events, offers, and more.

By focusing on these key features, you can choose GMB software that not only simplifies the management of your Google My Business profile but also enhances your local SEO, improves your digital presence, and ultimately drives more customers to your business. The goal is to make your business as visible and attractive as possible to potential customers in your local area. With the right tools at your disposal, you can achieve just that.

Moving on, let's dive into some of the top GMB software tools for 2023 that embody these essential features and how they can help your business thrive online.

Top GMB Software Tools for 2023

Navigating Google My Business (GMB) tools can be overwhelming. But worry not! We've curated a list of the top GMB software tools for 2023, each with unique features to boost your local SEO, manage reviews efficiently, and much more. Let's explore how these tools can help you enhance your digital presence and connect with your local audience more effectively.

Semrush Listing Management Tool

Local SEO Suite: Semrush offers a comprehensive suite tailored to improve your local search engine visibility. It's a one-stop-shop for managing your business listings across various platforms, ensuring consistency and accuracy.

Review Management: Keep a close eye on what customers are saying about your business. Semrush allows you to monitor and respond to reviews directly from its dashboard, helping you maintain a positive online reputation.

Heatmap Feature: Ever wondered how your business appears in different areas for local searches? Semrush's heatmap tool visualizes your search visibility, guiding your local SEO strategy with precise data.


Omnichannel: Manage your social media and Google Business Profile posts from a single dashboard. RecurPost simplifies content scheduling across various platforms, saving you precious time.

Video Scheduling: Stand out from the crowd by scheduling video posts on your GBP. Videos are a powerful way to engage potential customers, and RecurPost makes it easy.

Social Media Integration: Seamlessly integrate your GBP with major social media channels. This feature ensures your brand remains active and engaging across the web.

GMB Briefcase

Full-suite: GMB Briefcase is your all-in-one solution for GMB management. From post scheduling to review management, it covers all bases.

Custom Chatbots: Engage your customers 24/7 with custom chatbots. These AI-powered assistants can handle inquiries, providing a better customer experience.

Profile Score: Get an instant overview of your GBP's health with a profile score. This feature helps you identify areas of improvement to optimize your listing further.


Social Interactions: Manage customer interactions across social media and your GBP from one place. NapoleonCat makes it easy to stay connected with your audience.

Multi-language Support: Break language barriers with multi-language support. This feature ensures you can engage with a diverse customer base, no matter where they are.

All-in-One Management: From scheduling posts to analyzing performance, NapoleonCat offers a comprehensive suite for managing your online presence.

dbaPlatform Post Manager

Post Scheduling: Keep your GBP fresh with regular updates. Schedule posts in advance and maintain an active presence with minimal effort.

Citation Building: Strengthen your local SEO with dbaPlatform's citation building feature. More citations mean better visibility in local searches.

UTM Builder: Track the performance of your online campaigns with precision. The UTM builder allows for detailed analytics, helping you make informed decisions.


AI Post Creator: Generate engaging posts with the help of AI. SocialBu's AI post creator crafts compelling content, making social media management a breeze.

RSS Automation: Keep your audience informed with automated RSS feed posts. This feature ensures your latest blog posts or news articles reach your followers promptly.

Content Preview: Visualize your posts before they go live. The content preview feature allows for last-minute adjustments, ensuring your content is perfect.


GeoGrid Rank Tracker: Understand your local search visibility with the GeoGrid rank tracker. This tool provides a detailed view of how you rank in different areas.

GeoBooster: Boost your local SEO efforts with GeoBooster. This feature helps you target specific areas for improved visibility.

Schedule Posts: Plan and schedule your GBP posts with ease. LocalViking's scheduling feature ensures your profile remains active and engaging.


GBP Integration: Integrate your Google Business Profile seamlessly. eClincher offers advanced analytics and post-scheduling capabilities, all in one place.

Advanced Analytics: Dive deep into your GBP's performance. eClincher provides detailed insights, helping you fine-tune your local SEO strategy.

AI Post Creation: Create captivating posts effortlessly. The integrated AI suggests content ideas and optimizes your posts for better engagement.


Canva Integration: Design stunning visuals for your GBP posts with Canva integration. Sendible makes it easy to create professional-looking content without leaving the dashboard.

Image Editor: Perfect your images before posting. The built-in image editor allows for cropping, resizing, and enhancing, ensuring your visuals are top-notch.

Various Post Types: From events to offers, Sendible supports various post types, enabling you to showcase different aspects of your business.


Auto-repeat Posts: Keep your content fresh with minimal effort. OneUp's auto-repeat feature ensures your best-performing posts get the attention they deserve.

Multi-language Replies: Engage with your international audience effectively. OneUp supports multi-language replies, making customer interactions smooth and inclusive.

Dynamic CTA Insertion: Boost your conversion rates with dynamic CTAs. OneUp automatically inserts the most relevant CTA for each location, enhancing user experience.


Approval Workflows: Collaborate efficiently with your team. Planable's approval workflows streamline the content creation process, ensuring quality and consistency.

Content Planning Views: Visualize your content strategy with various planning views. Whether you prefer a calendar, list, or grid, Planable has you covered.

Social Media Scheduler: Schedule your social media and GBP posts in advance. Planable's intuitive scheduler keeps your digital presence vibrant and engaging.

Choosing the right GMB software tool depends on your specific needs, whether it's enhancing your local SEO, managing reviews, or scheduling content efficiently. Each tool offers unique features, but ultimately, the goal is to connect with your local audience more effectively and maintain a vibrant online presence.

Frequently Asked Questions about GMB Software

Choosing the Right GMB Management Tool

Selecting the perfect GMB software tool is like picking the right tool for a job. It's not just about the tool's capabilities but also about what you need to accomplish. Let's break down how to choose based on your business needs, local SEO enhancement, review management capabilities, content scheduling, and analytics.

Business Needs

First, consider what your business really needs. Are you a small local shop looking to get noticed in your neighborhood? Or maybe a multi-location enterprise aiming to keep information consistent across the board? Your choice might differ based on these scenarios. For instance, a small local shop might benefit from a simple, user-friendly tool like Merchynt's ProfilePro, which focuses on optimizing Google Business Profiles for higher rankings with minimal fuss.

Local SEO Enhancement

Local SEO is your bread and butter for getting found in search. Tools like Semrush Listing Management Tool offer comprehensive local SEO suites that help you track local rankings and identify popular search terms. This feature is crucial for businesses aiming to top the local search results and attract more foot traffic or online inquiries.

Review Management Capabilities

Reviews can make or break your online reputation. A tool that allows you to monitor, respond, and manage reviews efficiently can be a game-changer. Look for software that offers quick replies and review analytics, such as Semrush’s Review Management service. This feature allows you to engage with your customers effectively, showing that you value their feedback and are responsive to their needs.

Content Scheduling and Analytics

Regularly posting updates, promotions, and news can keep your audience engaged and informed. Tools that offer scheduling capabilities, like LocalViking, allow you to plan your posts in advance, ensuring your GMB profile always has fresh content. Additionally, analytics features are vital for understanding how your posts perform and how customers interact with your listing. This data can guide your content strategy, helping you to publish what resonates most with your audience.

Making the Decision

When choosing a GMB management tool, weigh these factors based on your specific business needs and goals. Consider starting with a tool that offers a free trial or demo, so you can explore its features and usability firsthand. The best tool is the one that fits seamlessly into your business operations and helps you achieve your local SEO and customer engagement goals.

By focusing on business needs, local SEO enhancement, review management capabilities, and content scheduling and analytics, you can select a GMB management tool that not only simplifies managing your online presence but also drives tangible results in terms of visibility, customer engagement, and ultimately, sales.

As we delve into the frequently asked questions about GMB software, keep these considerations in mind to further clarify your understanding and ensure you make the most informed decision for your business.

Frequently Asked Questions about GMB Software

What is GMB and Why is it Important?

GMB, short for Google My Business, is like your business's digital signpost on Google. Imagine you have a shop in a busy street; GMB is the online version of that shop's sign, window display, and front door all rolled into one. It lets people know you're there, what you offer, and how they can visit you (either physically or online).

Why is it important? Well, in today's world, 97% of consumers use the internet to find local businesses. If your business doesn't show up in their search, it's almost like you don't exist at all to a huge chunk of potential customers.

How Can GMB Software Improve My Local SEO?

GMB software is like having a personal assistant for your online presence. It helps keep your info up-to-date, manages reviews, and posts content—all of which are critical for Local SEO. Local SEO is all about being found by people in your area who are looking for what you offer.

  • Accuracy and Consistency: GMB software ensures your business information is accurate across Google and other directories. This consistency boosts your SEO because Google trusts accurate and consistent listings more.

  • Reviews Management: Positive reviews improve your business's visibility. GMB software can prompt happy customers to leave reviews, helping to improve your ranking.

  • Content and Posts: Regular updates and posts signal to Google that your business is active, which can positively impact your ranking.

What Features Should I Look for in GMB Management Software?

When choosing GMB software, think about what your business needs most. Here are some key features to consider:

  • Local SEO Tools: Look for software that offers robust SEO tools to help you rank higher in local search results.

  • Review Management: It should help you manage and respond to reviews efficiently, as this is a key factor in local SEO and customer trust.

  • Post Scheduling: The ability to schedule posts and updates makes it easier to maintain an active presence on Google.

  • Analytics: Insights into how customers are interacting with your listing can help you make informed decisions to improve your local SEO and engagement.

  • Multi-Location Support: If you have more than one location, this is crucial for managing all your listings in one place.

  • Ease of Use: The software should be user-friendly, so you can spend more time running your business and less time figuring out how to use the tool.

The right GMB management software not only makes it easier to manage your online presence but also drives tangible results in terms of visibility, customer engagement, and ultimately, sales. Choose a tool that aligns with your business needs and helps you achieve your local SEO goals.


In the bustling digital landscape, where local SEO and digital presence are paramount, finding the right GMB software becomes not just an option but a necessity. Throughout our exploration of the diverse tools available, we've seen how each offers unique features tailored to enhance your Google Business Profile in various ways. From managing reviews to optimizing for local searches, the right tool can significantly impact your business's online success.

At Merchynt, we understand the critical role that an optimized Google Business Profile plays in attracting and retaining customers. Our suite of GMB management services is designed to streamline the process, ensuring your business information is accurate, your reviews are managed effectively, and your local SEO is on point.

Why Choose Merchynt?

  • Comprehensive Management: We don't just focus on one aspect of your Google Business Profile; we offer a holistic approach to manage every facet, from listings to reviews and posts.

  • Tailored Strategies: Recognizing that no two businesses are the same, we tailor our strategies to meet your specific needs and goals.

  • Expertise and Experience: Our team is not only skilled in GMB management but also deeply understands local SEO and digital marketing, ensuring that your business gets the visibility it deserves.

  • Time-saving Automation: We leverage the latest technologies to automate tasks where possible, saving you time and allowing you to focus on what you do best—running your business.

We're committed to not just managing your Google Business Profile but optimizing it in a way that drives more traffic, engages customers, and boosts your sales. Whether you're a small business looking to get noticed in your local area or a large enterprise aiming to manage multiple listings efficiently, Merchynt has the tools, expertise, and dedication to support your goals.

Choosing the right GMB management tool is crucial, but it doesn't have to be overwhelming. With Merchynt, you can rest assured that your Google Business Profile is in expert hands, leaving you free to reap the benefits of increased online visibility and customer engagement.

Ready to take your Google Business Profile to the next level? Let Merchynt help you achieve your local SEO goals and drive success for your business.

In the end, the journey through the maze of GMB software tools leads us back to the importance of choosing a partner that understands your business, your customers, and the changing digital landscape. At Merchynt, we're more than just a software provider; we're your partner in navigating local SEO and digital presence. Let's work together to make your Google Business Profile a powerful tool for business success.


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