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  • Writer's pictureRachel S

Best White Label SEO Resources for Local Businesses

Surprisingly enough, after the COVID19 pandemic, entrepreneurship became a hot topic as people realized they could offer their products and services from the comfort of their homes.

In 2021, the number of small businesses in the US reached 32.5 million, making up nearly all (99.9 per cent) US businesses. Moreover, the number increased by almost 5% from 2019 to 2021.

This means there’s a huge demand for local marketing services, as in many cases, new entrepreneurs are not familiar with the best marketing practices.

As the demand increases, many marketing agencies juggle several contracts and struggle to deliver excellent results to all clients. Here’s where white label marketing services come to play.

Among every aspect that creates a cohesive marketing strategy, SEO is one of the most requested by local businesses. In many cases, small business owners don’t have a massive marketing budget, and SEO could potentially bring many organic conversions.

White label SEO services are commonly used by marketing agencies or businesses that don’t want to hire in-house marketing members. When you hire a white label SEO company, they make all the marketing efforts, and you can brand it as your own.

If you don’t have the time to meet all your SEO requests, consider hiring a white label SEO company like Merchynt to help you profit and expand your business.

However, traditional SEO might not be enough for local businesses, as they are competing with companies with a much larger marketing budget and higher domain authority. But everything’s not lost! Other very effective SEO strategies for local businesses like Google My Business and Local SEO may be able to help them compete.

Here are the best white label SEO resources for local businesses.

Google My Business

Google My Business (GMB) is a free business profile creation tool to establish your website as a business on Google. This is an excellent strategy for local businesses with a physical address. When people search for queries like “near me” local companies are most likely to appear first, even with a poor website. They could also be found on Google Maps.

Even if local businesses don’t have a physical location, they can still open a Google My Business account; they just need to select NO in the address field. Instead, they can pick up to 20 geographic regions and add a home address as a physical address to verify the GMB listing.

76% of local searches result in a visit within 24 hours. Start helping your local business clients right now!


Reviews are often the first thing clients check when browsing for a product or service. Bad reviews could stop people from moving on with the purchase, and good reviews often are the final confirmation that a product is of high quality.

So you need to keep a close eye on reviews and make sure to get positive ones and respond to negative ones.

5 ⭐ reviews are proven to increase revenue by 5-9%. Start boosting your online ratings now.

Social Media

Most social media platforms offer the option to sell products online or provide services to the masses. Also, having active social media accounts proves that the business is also active, and, more importantly, is legit. It also has a huge potential to bring high-quality clients, referrals and event brand lovers!

Still, every marketer out there knows how hard it is to manage social media accounts, especially several of them simultaneously. White label agencies take care of all the heavy lifting for your clients. For example, Merchynt is in charge of creating and scheduling posts, engaging with followers, and reporting results.

About Merchynt

All businesses (especially local businesses) need help with some form of marketing. The good news is that you don't need to become an expert in every single aspect of digital marketing to scale your marketing business. Instead, you can partner with the right white label marketing firm, like Merchynt.

With Merchynt, you can sell marketing services and let them do all the work. You may find cheap white label marketing agencies located in lower-wage countries, but unless you are 100% confident that their staff is skilled, it's not worth trying to save a few dollars since your clients will ultimately not be happy and will leave you.

If you want to start selling white label marketing to boost your agency or software company's revenue, get in touch with Merchynt's white label partnerships team today!

We have an excellent reputation on Trustpilot and have helped 50+ local businesses grow by more than 200% a year.


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