Nowadays running a business is not a walk in the park, especially in a work environment that is constantly evolving into a more web-based climate. Staying on top of all your tasks while preparing for upcoming projects is quite a complicated duty, additionally, finding a way to help your team stay in sync is not easy.
With multiple tasks that need to be done and project advancements that require to be delivered as quickly as possible, finding the support of a tool that allows you to boost the potential of your entrepreneurship is essential.
Nonetheless, figuring out which software suits your White Label company is quite a challenge.
What is a White Label?
Basically, a white label service happens when you offer a service (in many cases marketing) but instead of doing the work yourself, you use a pre-made solution that has been created by another company. This allows you to focus on what you do best - selling and servicing clients - while the company that created the white label solution takes care of all the behind-the-scenes work.
How does White Label Listings work?
The marketing world is a very competitive environment and understanding the difference between common commerce and White Label marketing is crucial to running a successful business. Firstly, with White Label marketing businesses use a pre-made solution to a need, which is usually made by another company. On the other hand, a normal marketing label is working behind the scenes to shine the spotlight on servicing clients.
Managing multiple white-label tools at the same time can be stressful. Whether it is Marketing Sales and Automation, PPC Ads or SEO, you’ll need to focus on your customization journey according to the needs of your Marketing Label.
What role do White Label SEO services play here?
SEO or Local SEO is basically the key to helping businesses rank higher in local search results. This objective can be reached by optimising a business website, and overall, its online presence; additionally to developing and executing a local marketing strategy.
Some of the activities that are included in White Label Local SEO activities are:
Optimising a business website for local search
Developing and executing a local marketing strategy
Creating and claiming local business listings
Optimising local business listings
Managing online reviews
New to White Label SEO? Here’s a complete guide.
What are the types of White Label Marketing Software?
White Label Marketing software and Marketing services make it easier for entrepreneurs to start their own marketing agency, consulting business, or marketing department of an existing business.
Some of its branches include:
white label social media reports
white label PPC reports
white label SEO reports
white label e-commerce reports
or any other white label marketing reports
Nonetheless, when talking about white label Listing Services you need to understand that Listings management involves claiming, verifying, and optimising local business listings on directories like Google My Business, Yelp, and Bing Places for Business.
For this reason, White Label Listings management services involve providing these services to clients under your own brand. Therefore, you would not be responsible for claiming, verifying, or optimising the business listings since your white label marketing agency would do this work for you.
So, which types of Software work for your White Label Listing?
Merchynt is a White Label Marketing agency that helps local companies, marketing firms, and many entrepreneurs sell marketing services to small businesses without developing software or hiring any staff.
With Merchynt running a marketing agency never sounded simpler. Merchynt's account management team, project managers, local SEO experts, social media managers, and partnership managers will ensure all of your marketing agency needs are met.
Some of its features are:
Customised landing pages that help you get more reviews on Google Maps
Social Media Manager
Google Business Pro
Different Types of White Label Marketing Software and Services offered by Merchynt
Google My Business Services
Reputation Management Services
We'll break them all down for you below.
One of the most popular white label marketing software and services that you can sell is SEO services. SEO, or search engine optimization, is the process of optimizing a website to rank higher in search engine results pages (SERPs). This is done by using specific keywords and phrases throughout the website's content and optimizing the website's title, description, and other factors.
White label SEO services involve providing these services to clients under your own brand. This means that you would not be responsible for finding the right keywords, optimizing the website's content, and doing everything else necessary to help the client rank higher in SERPs since your white label marketing agency would do this work for you.
Google My Business is a free listing that businesses can create to appear in Google's Local Pack, which is the section of Google's SERPs that displays three local business listings. It is this listing that also shows up in Google Maps search results.
Creating and optimizing a Google My Business listing can be time-consuming and difficult, which is why many businesses choose to hire white label marketing agencies to do this for them. Although it can be difficult, the Google Business Profile for a business can be the most efficient way to get more customers since it doesn't cost anything and is where 90% of people are searching. If you can optimize your business profile on Google as a business owner, you are going to outperform your competitors to show up at the top of Google Maps.
Another type of white label marketing software and service that you can sell is review management services. Reputation management is similar to reputation management but focuses more on the act of how to get more reviews on Google Maps and other platforms.
It's incredibly important for a business to get reviews on Google Maps and other search platforms since 90% of consumers look at reviews when making a buying decision. Not only that, but Google also considers reviews when ranking businesses, so if you're a business owner, you better have tons of reviews on Google Maps. White label review management software can help businesses manage the process of asking customers to leave them reviews online.
Types of businesses that need local marketing services
If you're wondering what types of businesses need local marketing services, the answer is nearly all of them! In today's digital world, nearly all businesses need to have a strong online presence in order to be successful. This is especially true for small businesses and businesses that are new to the area.
Local marketing services can help businesses promote themselves online and reach their target market. Examples of local businesses include:
Health & Wellness Businesses
Merchynt is a white label marketing agency that helps software companies, business consultants, marketing firms, SEO firms, social media marketers, and many entrepreneurs sell marketing services to small businesses without developing software or hiring any staff.
Merchynt makes it as easy as snapping your fingers to run a marketing agency. By only having to sell marketing services and not doing the work yourself, you can focus fully on selling to grow your agency and recurring revenue stream. If you sell one small business on one local SEO package or 10,000 small businesses on 10,000 local SEO services, your workload stays the same since Merchynt will handle everything themselves.
We have an excellent reputation on Trustpilot and have helped thousands of local businesses grow by more than 200% a year.