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Best Free SEO Tools: The 13 Best SEO Tools You Need in 2023


Best Free SEO Tools
Best Free SEO Tools


Best Free SEO Tools Master Guide for 2023


If you're looking for the best free SEO software or best free SEO tools to help you get more customers, you've come to the right place. We researched and analyzed the best 13 SEO tools that are free (or freemium) so you can learn all about the best SEO tools and pick the right one for your business. There are many types of SEO and SEO tools, so be sure to read until the end. This article will break down the differences between all 13 SEO tools and give you a description, who the ideal user of it is, the three best features of each one, and its price.


Let's dive into the best free SEO tools!




Best SEO Tool AI - ProfilePro
Best SEO Tool AI - ProfilePro

ProfilePro is an AI-powered Google Chrome Extension designed to supercharge your local SEO efforts. It's developed to help you optimize and manage Google Business Profiles efficiently and effectively. With the help of ProfilePro, you can generate SEO-optimized review responses, business descriptions, and posts, enhancing your local search engine rankings. You'll be amazed at how it suggests the most SEO-optimized business description tailored specifically for your business with just a click of a button.


Who Would Find This SEO Tool Helpful?

ProfilePro is an essential tool for any business or individual looking to boost their visibility on Google. If you manage a Google Business Profile, whether it's for a small business or a multinational corporation, ProfilePro can streamline your SEO process. It's also perfect for SEO professionals and digital marketing agencies that manage multiple client profiles. With its automated features, ProfilePro can save you time and help you get more customers and better Google reviews​.


Best 3 Features of ProfilePro

  1. Automated SEO-Optimized Content: ProfilePro uses AI to generate SEO-optimized content. It automatically suggests highly optimized business descriptions and posts for your Google Business Profile​.

  2. Auto-Response to Reviews: With ProfilePro, you can automatically respond to Google reviews, saving you time and helping you manage your online reputation effectively.

  3. Automated Keyword Research: ProfilePro performs automated keyword research tailored for your Google Business Profile, making it easier to optimize your content and boost your search engine rankings​.

Pricing Model of ProfilePro

ProfilePro has a free version which includes the most popular features any business would need to optimize its SEO. There are premium features that you can purchase for$9 per month.




Best Free SEO Tool #2: Answer The Public

Best Free SEO Tool: Answer The Public
Best Free SEO Tool: Answer The Public

Answer The Public is a visual keyword research and content ideas tool. It gathers and visually represents data about the questions people ask search engines. This tool is instrumental in understanding your audience's queries, helping in the creation of content that answers those questions effectively. It can be a valuable asset for anyone involved in SEO, content creation, and digital marketing.


Who Would Find This SEO Tool Helpful?

Answer The Public is helpful for SEO professionals, content creators, digital marketers, and businesses seeking to understand their audience better. It provides insights into the questions and concerns that potential customers have, enabling users to tailor their content to meet those needs and improve their website's search engine ranking.


Best 3 Features:
  1. Unlimited daily searches: With the Pro version, you can perform unlimited daily searches, allowing you to explore your keywords from all angles without being limited by the free daily limit​​.

  2. Monitor & get Alerted to new suggestions: The Pro version of Answer The Public can track shifts in brand perceptions, spot seasonal trends, and alert you to emerging topics. It allows you to set up Search Listening Alerts and receive weekly email digests showing what new questions are being asked around any topic​.

  3. Compare data over time: With Answer The Public Pro, you can compare search behavior changes over time in your research. This is valuable because 20% of daily Google searches have never been seen before, suggesting constant evolution in what users are searching for​.

Pricing Model: Answer The Public offers several pricing options:
  • Individual Plan: $9 per month or $99 for lifetime access. This plan includes 100 searches per day and is limited to one user​.

  • Pro Plan: $99 per month or $79 per month when billed yearly ($948 upfront). This plan includes unlimited searches per day and allows up to 3 users​.

  • Expert Plan: $199 per month or $149 per month when billed yearly ($1,788 upfront). This plan offers unlimited searches per day and allows for an unlimited number of users​.

Each plan comes with additional features, like the ability to export results to CSV, create folders to organize research, hide unwanted branches & suggestions, export high-res images to present your insights, invite your team to a workspace, access to education & training package, and priority customer support​. The free version of Answer The Public is limited in features compared to the Pro version, and the differences include limits on daily searches and saved reports, among other features​.




Best Free SEO Tool #3: Animalz Revive


Best SEO Tools
Best SEO Tools

Animalz Revive is an innovative tool designed to help you identify and rectify content decay on your website. This tool works by analyzing your Google Analytics data and then generating a list of articles that need to be refreshed or updated. This data-driven approach allows you to address issues of dwindling traffic to your blog posts and other content, helping to optimize your online presence​.


Who Would Find This SEO Tool Helpful?

This tool is particularly beneficial for content creators, website owners, bloggers, and digital marketers looking to optimize their existing content and maintain steady traffic to their website. It's also useful for teams that manage content for a company's website, as they can easily share the generated report among themselves​.


Best Features
  1. Google Analytics Integration: Animalz Revive integrates directly with your Google Analytics data, using an algorithm to identify trends and flag content that is losing traffic​.

  2. Content Refreshment: Instead of constantly creating new content, this tool allows you to refresh and optimize existing articles on your blog, leading to an increase in traffic and efficiency​.

  3. Comprehensive Report: Animalz Revive provides a thorough report detailing which articles should be refreshed. It also offers content refreshing best practices to help you improve your content​.

Pricing Model

Animalz Revive is a free tool. You can utilize all its features without having to worry about any costs​.





Best Free SEO Tool #4: CanIRank


Best software for SEO
Best software for SEO

CanIRank is an AI-driven SEO software that provides actionable recommendations instead of just data, allowing small businesses and startups to improve their Google rankings quickly​1​. It employs a data-driven approach, offering detailed DIY instructions for every recommendation, or users can delegate tasks to an SEO consultant with a single click​.


Who Would Find This SEO Tool Helpful?

CanIRank is ideal for small businesses and startups that are looking to swiftly boost their visibility on Google and grow their search engine traffic​1​. It is also beneficial for professional SEOs who value their time and want access to valuable data in seconds, instead of querying multiple tools and manually copying results into Excel​.


Best Features
  1. Keyword Research Customized for Your Website: CanIRank allows users to know the keywords that competitors are targeting, the phrases Google considers related, and the terms that offer the greatest potential specifically for their site. This comprehensive keyword research is done automatically for every campaign launched by the user​.

  2. SERP Analysis and Rank Tracking: CanIRank's SERP Analysis tool collects hundreds of data points for every keyword and presents the analysis in easily digestible reports. This feature is like having an X-ray machine for search engine results pages, which provides a quick understanding of what's working and what's not in a site's ranking strategy. Additionally, CanIRank's Rank Tracking tool will dig up the user's most valuable keyword rankings without having to manually add them​.

  3. Actionable Data-Driven Tasks: CanIRank turns data points from each search engine result page into specific SEO tasks, advising on including related words in content, making important words stand out, and where to get links for maximum benefit with minimum risk. As your skills develop or your website’s needs change, CanIRank automatically updates your Action Plan, always providing actions that are predicted to have the greatest impact​.

Pricing Model

CanIRank offers a free trial, and no credit card is required to avail of it. It's a fantastic opportunity for users to test the software and gauge its value without any financial commitment. However, for further details regarding the full pricing structure post-trial, you'll need to check the website or contact CanIRank directly, as this information is not available.




Best Free SEO Tool #5: SeedKeywords

Best software for SEO
Best SEO Software

Seed Keywords is a straightforward and incredibly user-friendly tool that assists in the all-important task of keyword research​. This free SEO tool, created by UK-based inbound marketing and web design agency Red Evolution, utilizes an innovative approach to identifying valuable keywords by leveraging the search habits of real people​.


Who Would Find This SEO Tool Helpful?

Seed Keywords is particularly beneficial to marketers, content creators, SEO professionals, and business owners who are initiating the keyword research process. This tool is also helpful for those who are interested in gathering authentic search data rather than relying solely on automated keyword suggestions. It can be used by anyone looking to gain insights into the search behavior of their target audience to guide their SEO strategy​1​.

Top 3 Features of Seed Keywords
  1. Scenario Creation: The tool allows users to create a search scenario and share it with their contacts. This feature enables you to understand the search terms people would use to solve a specific problem or answer a particular question​.

  2. Real-Time Data Gathering: By sharing the unique link provided by Seed Keywords with your contacts via email or social media, you can gather data about the keywords they would use in real time. This feature can help you uncover some unexpected keyword gems that automated tools might miss​.

  3. Keyword Insights: Seed Keywords can provide great keyword ideas when you're starting out and trying to establish which search terms to optimize for. It offers valuable insights into the language and search habits of real users, potentially guiding you to more effective SEO strategies​.

Pricing Model

One of the best aspects of Seed Keywords is its pricing model - it's absolutely free to use! This feature makes it an excellent option for those just starting out in SEO or for businesses on a tight budget. If you find the tool useful for generating more business, the creators simply ask that you share it with others, thereby contributing to the growth and effectiveness of the tool for everyone.



Best Free SEO Tool #6: Exploding Topics


Best software for SEO
Best software for SEO

Exploding Topics is an innovative tool that helps businesses stay ahead of the curve by discovering emerging trends before they take off​. By analyzing millions of searches, conversations, and mentions across the internet, it identifies under-the-radar industries, products, and categories that are poised to take off months or years in advance​.


Who Would Find This SEO Tool Helpful?

Investors, entrepreneurs, and content creators seeking to uncover under-the-radar trends with long-term growth potential will find Exploding Topics extremely valuable. Its algorithm scans massive amounts of data, making it easy for users to discover trends in seconds, rather than needing to parse through extensive content to extract key trends.


Best 3 Features
  1. Trends Database: The flagship feature of Exploding Topics is its Trends Database, which contains over 14,000 trending topics. Each trend is related to a brand name, product, or industry keyword, ensuring relevance to business professionals. Users can filter trends by categories and trend status, enabling them to find relevant trends easily​.

  2. Trending Startups: This feature provides a list of startups showing promising growth potential. Users can filter results by category, trend status, total funding, latest round, founded date, number of employees, and location​.

  3. Trends Search: Beyond discovering new trends, the Trends Search feature allows users to create a trend report on the fly for any topic keyword. The trend report shows the keyword’s historical Google Search volume growth and other related trends​.

Pricing Model

Exploding Topics offers a free version of its trends database, making it accessible for smaller businesses and individual users. For those who want to unlock more advanced features, the paid version, Exploding Topics Pro, starts at $39 per month. The Pro version includes full access to the Trends Database, Weekly Premium Trend Reports, Meta Trends, and more​.



Best Free SEO Tool #7: Seobility


SEO software for SMBs
SEO software for smb

Seobility is an online SEO software designed for better website optimization. It's a complete suite of SEO tools and analyses to assist in building better websites quickly, easily, and sustainably. Seobility checks your entire website by crawling all linked pages. Pages with errors, on-page optimization problems, or issues with the content like duplicate content are collected and displayed in each check section. The service provides a sustainable and continuous review of your website, with each project constantly crawled and analyzed to track the progress of your optimization. Seobility also offers a monitoring service that notifies you via email if server errors or major problems occur​.


Who Would Find This SEO Tool Helpful?

Seobility is useful for anyone who wants to optimize their website for better search engine performance. This could include website owners, bloggers, digital marketers, SEO professionals, and businesses of all sizes. Its comprehensive suite of tools makes it especially helpful for those who want an all-in-one solution for their SEO needs.


Best 3 Features:
  1. On-Site Audit: Seobility checks your entire website and follows all internal and external links. It provides detailed reports on errors, problems with on-page optimization, or issues with the page content like duplicate content​.

  2. Rank Tracking: This feature allows you to track daily keyword rankings on different search engines and at country or city levels​​.

  3. Backlink Checker: With Seobility, you can monitor SEO backlinks, spy on your competitors, and find ideas for link building. This feature is particularly useful for websites that rely heavily on backlinks for SEO​​.

Pricing Model

Seobility operates on a freemium model with different pricing tiers. It offers a free plan with limited features, and paid plans that provide access to more advanced features. The pricing for Seobility starts at around $40-$50 per month for the Premium plan, which offers more comprehensive features. For businesses needing more extensive features, the Agency plan is available for around $160-$200 per month​.



Best Free SEO Tool #8: Ubersuggest


Ubersuggest SEO software
Ubersuggest SEO software

Ubersuggest is a comprehensive SEO tool designed to help you win the game of SEO. Developed by Neil Patel, it provides key insights and strategies to improve your website's search engine performance. This all-in-one SEO tool is widely known for generating content and keyword ideas, tracking rank daily, performing competitor analysis, and conducting site audits​.


Who Would Find This SEO Tool Helpful?

Ubersuggest is a versatile tool that would be beneficial for a range of users. If you're a content creator, marketer, SEO specialist, or a business owner looking to increase your online presence and drive more traffic to your site, Ubersuggest would be a valuable tool for you. It's particularly useful for anyone interested in understanding their competitors' SEO, content marketing, and social media marketing strategies.


Best Features
  1. Keyword Suggestions: Ubersuggest's free keyword research tool provides hundreds of keyword ideas, from head terms to long-tail phrases. It shows volume, competition, and even seasonal trends for each keyword, based on what's working for your competitors and what people are typing into Google​.

  2. Top SEO Pages Report: This feature helps you understand which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are loved by sites like Facebook. It aids in eliminating the guesswork of what content to produce, ensuring you don't waste time creating content that people aren't interested in​.

  3. Backlink Data: Building backlinks can be challenging, but Ubersuggest simplifies this process by showing you the exact content in your space that people are linking to. With this information, you can approach these sites and ask them to link to you, ultimately improving your link profile and rankings​.

Pricing Model

Ubersuggest offers a freemium pricing model with a range of plans to suit different needs. The Individual plan costs $29 per month or $290 for a lifetime plan. For more extensive usage, there's the Professional plan at $49 per month or $490 for a lifetime plan. Finally, the Enterprise plan is available at $99 per month or $990 for a lifetime plan​. The tool also provides free limited features, allowing you to test its capabilities before making a commitment.



Best Free SEO Tool #9: Google PageSpeed Insights


Best Free SEO Tool: Google PageSpeed Insights
Best Free SEO Tool: Google PageSpeed Insights

Google PageSpeed Insights (PSI) is an instrumental tool for anyone interested in improving their website's performance. PSI offers invaluable insights about the user experience on both mobile and desktop devices. It provides both lab and field data about your page. Lab data helps in debugging issues, collected in a controlled environment, while field data captures the real-world user experience​.


Who Would Find This SEO Tool Helpful?

PSI is a beneficial tool for web developers, digital marketers, and SEO professionals. It's useful for anyone who wants to understand and improve their website's performance metrics. It allows users to analyze their site's speed and usability, making it essential for businesses looking to optimize their online presence for better customer experience and higher search engine rankings.


Best Features
  1. Core Web Vitals: Core Web Vitals is a set of performance signals critical to all web experiences. The Core Web Vitals metrics are FID, LCP, and CLS. For aggregations with sufficient data in all three metrics, the aggregation passes the Core Web Vitals assessment if the 75th percentiles of all three metrics are Good​.

  2. Lab Diagnostics: PSI uses Lighthouse to analyze the given URL in a simulated environment for the Performance, Accessibility, Best Practices, and SEO categories.

  3. Audits: Each category in PSI contains audits that provide information on how to improve the page's user experience. This feature helps developers pinpoint specific areas that need attention and provides actionable steps to enhance performance​.

Pricing Model

Despite the powerful features it provides, Google PageSpeed Insights is a free tool. It does not have a freemium version, premium consulting, integration services, or any setup fees. This makes it a go-to choice for anyone looking to enhance their website's performance and user experience without incurring additional costs​.


Best Free SEO Tool #10: Google Trends


Best Free SEO Tool: Google Trends
Best Free SEO Tool: Google Trends

Google Trends is a powerful, free tool from Google that provides insights into what people are searching for in real time. It enables users to measure search interest in a particular topic, in a specific location, and at a defined time​.


Who Would Find This SEO Tool Helpful?

Google Trends would be extremely useful for marketers, content creators, SEO professionals, journalists, researchers, and anyone else interested in understanding the ebb and flow of public interest over time. It is particularly beneficial for those who need to stay on top of trending topics, understand seasonal shifts in public interest, or compare the popularity of various search terms.


The Best 3 Features of Google Trends
  1. Topic Selection: Google Trends data is grouped into topics, providing a comprehensive view of what people are searching for. Users can also query individual search terms. The tool provides suggestions for topics based on the user's query, offering a broader understanding of related search interest​.

  2. Interest Over Time: When a topic is searched on Trends Explore, a graph is displayed showing the topic's popularity over time. This graph is a valuable tool for understanding the temporal dynamics of public interest in a particular topic​.

  3. Comparability: Google Trends allows users to compare up to five topics or search terms on the Trends Explore tool, ensuring a like-for-like comparison. This is particularly useful when seeking to understand the relative popularity of different topics or search terms​.

Pricing Model

Google Trends is free to use. All that is required is a Google account to log in and utilize the tool​.




Best Free SEO Tool #11: SEO Meta In 1 Click


Best Free SEO Tool: SEO Meta In 1 Click
Best Free SEO Tool: SEO Meta In 1 Click

SEO Meta In 1 Click is a highly efficient tool designed to provide a comprehensive display of all meta tags/data and main SEO information in a clear and accessible format. This tool aims to simplify and enhance SEO management, leading to improved visibility on the internet. It focuses on displaying a variety of information, including title and its length, description and its length, URL and meta-canonical URL, meta-robots, headers in order of their appearance in HTML (H1, H2, H3, H4, H5, and H6), the number of images with and without ALT, the number of links (internal, unique, etc.), Open Graph and Twitter social data, Robots.txt and sitemap.xml, among others​.


Who Would Find This SEO Tool Helpful?

SEO Meta In 1 Click is a highly valuable tool for SEO professionals, digital marketers, and business owners. This tool can significantly reduce the amount of time and effort required to monitor and manage SEO, as it provides all relevant page data on the fly. It's also useful for checking competitor data, providing a competitive edge in understanding and surpassing other businesses' SEO strategies​.


The Best 3 Features It Has
  1. Meta Information Overview: The tool provides a comprehensive overview of all meta information of a website's page, making it easier to analyze the SEO performance and make necessary changes to the content​.

  2. Headers, Images, and Links Analysis: SEO Meta In 1 Click checks the headers' structure, showing all the H tags from H1 to H6. It also displays the total number of images on a page, those without Alt tag, and those without title. The tool even shows the total number of links, unique links, and internal unique links, providing a detailed analysis of the page's elements​.

  3. Social Data and Tools: This tool shows what you share on social media platforms like Facebook and Twitter, which can be helpful in managing your social media presence. It also provides links to external tools like Google PageSpeed, GTMetrix, Google’s Mobile Friendly page, HTML & CSS verification pages, and more, which can assist in further website analysis and improvement​.

The Pricing Model

SEO Meta In 1 Click is a free tool. It's available as a Chrome extension, making it easily accessible and user-friendly​.




Best Free SEO Tool #12: SEO Minion

Best SEO tool SEO Minion
Best SEO tool SEO Minion

SEO Minion is an SEO tool that assists users with day-to-day SEO tasks. This free browser extension offers multiple functionalities like analyzing on-page SEO, checking broken links, comparing websites, and more. It's a Google Chrome and Mozilla Firefox extension, making it readily accessible from the browser.


Who Would Find This SEO Tool Helpful?

This tool is useful for anyone who has a website and wants to improve its SEO. It's particularly helpful for website owners, digital marketers, SEO professionals, content creators, and bloggers who want a quick and easy way to analyze their website's SEO performance.


The Best 3 Features it Has

  1. On-Page SEO Analyzer: This feature provides a comprehensive analysis of a webpage's SEO, which includes the meta tags, meta descriptions, headers, and more.

  2. Broken Link Checker: This feature allows users to quickly identify any broken or dead links on a webpage, which is crucial for maintaining a good user experience and SEO.

  3. SERP Preview: This feature enables users to see how their website appears in Google search results (SERP - Search Engine Results Page), helping them optimize their title and meta descriptions.

The Pricing Model

SEO Minion is a free tool. There's no paid plan, making it a cost-effective choice for those looking for a basic but reliable SEO tool.




Best Free SEO Tool #13: GMB Everywhere


Local SEO Tool GMB
Local SEO Tool GMB

GMB Everywhere is an audit and competitor analysis tool designed to aid Local SEO efforts​1​. This extension can be installed on your browser and used to audit business profiles directly from Google Maps. The tool automatically updates Google Maps with categories, Basic Audit, Review Audit, Post Audit, and a Teleport button, which you can click to audit a business profile​1​.


Who Would Find This SEO Tool Helpful?

GMB Everywhere is primarily useful for SEO professionals, digital marketers, and businesses who are looking to improve their local SEO. It provides valuable insights into a business's online presence and can be used for competitor analysis, making it a great tool for anyone looking to improve their business's visibility on Google.


Best 3 Features
  1. Categories: This feature allows you to find the primary and secondary category of a business, offering valuable insights into how competitors are categorizing themselves on Google​.

  2. Review Audit: With this feature, you can analyze reviews of a business. This can help you understand how customers perceive your competitors and what aspects of their service they appreciate or dislike​.

  3. Teleport: This unique feature enables you to find the rank of a business at a particular location. This is incredibly useful for local SEO, as it allows you to understand how well your business or your competitors are performing in specific geographical areas​.

Pricing Model

GMB Everywhere offers three pricing models:

  1. Free: This plan costs $0 per month and includes 5 audit or teleport views a month. It provides basic audit, review audit, post audit, and teleport audit features. The usage limit refreshes at the end of the month period​2​.

  2. Power User: Priced at $25 per month, this plan offers unlimited audit and teleport views a month, along with access to all locations and unlimited GBP listings. It includes all the features offered in the Free plan and also allows you to view unlimited GMB categories​2​.

  3. Power User - Annual: This is the annual subscription of the Power User plan, priced at $12 per month (billed annually at $144). It offers the same benefits as the monthly Power User plan​.


As you can see, there are many different types of free SEO tools and free SEO software you can use to rank your business higher online. The best free SEO tool just depends on what you're trying to do, and which platform you rank to rank highest on. The SEO for your Google Busienss Profile is different from the SEO for your website, so you'll need the right SEO tool for the job.


Our favorite AI SEO tool is ProfilePro - we hope you like it too!

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