4 Local Marketing Updates You Should Know This Week

Your Weekly Briefing

4 Local Marketing Updates You Should Know This Week

Lots is happening in the local marketing world this week, but don't worry, we'll break it down quickly so you can get on with your day, doing whatever it is that you do. We'll also let you know about a new free marketing tool we just released. And yes, this is the only newsletter you receive that's still written by an actual person and not AI.

Alright, let's go!

1. Bing Search is taking off! How do we know? Microsoft announced double digital growth in their search advertising revenue, fueled by more people using Bing, likely for their AI search features. Bing Search is not likely to disrupt local marketing just yet since they rely on Google Business Profile data, and the search volume is mostly on desktops and doesn't add up to much. Also, as Google catches up Bing adoption will likely slow down.

2. Instagram is testing a "Nearby" feed in Stories, which, you guessed it, features content from nearby people and businesses. Google Maps has a similar feature already, and I can't say I've used it more than once.

3. We've written a lot about how efficient Google has gotten with taking down fake reviews. Well, Amazon, Trustpilot, TripAdvisor, Expedia and others have created a coalition (source) to help each other fight back against fake reviews to bring trust back into online reviews. This initiative is awesome to see since it's going to benefit all consumers, and even more, businesses that are doing a great job getting authentic 5-star Google reviews. Need ideas for getting more reviews? Reply to this email.

4. Now, instead of showing a video like we usually would, this week we're announcing a brand new free marketing tool we've created for local marketers. We wanted to give it to you so quickly that we haven't even properly named it yet. For now, let's just call it our "Heatmap Ranking Audit Tool". It can show you how high your business is ranking for different keywords all around your city. It's prettttttty, prettttttttttty, prettttttttty cool, if I may say so myself! You can check it out here. All users will get five free credits each month, but if you need more you can buy them. Also, our white label Google Business Profile management partners get $100 worth of credits each month.

Told you there was a lot of news to cover! If you don't continue reading past this point each week, you've been missing out on our GBP ranking tips of the week. Check it out below. We hear from tons of people that they follow these are consistently rank higher on Google Maps as a result.

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ProfilePro tip of the week:

Make sure you've added all of your services and products to your Google Business Profile. Think of the top 3 things you want to sell more of and check for them. If you want to see a list of the most popular products and services people are searching for related to your business type, let ProfilePro generate that list for you.

Go to Your Google Business Profile

We're Google Business Profile marketing pros. Have you checked out our services?

• Google Business Profile management services

• Listings/citation management software

• Reviews management software

• Reputation management software

• Google Business Profile SEO AI tool

• Bulk Google review responding AI

• Free heatmap ranking audit tool

The best part? Everything can be 100% white-labeled for agencies

Check out our guide on every possible ranking strategy for Google Business Profiles!

Google Updates You Should Know About

Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:

1. October 2023 - Core Algo Update

2. August 2023 - Core Algo Update

3. March 2023 - Core Algo Update

4. December 2022 - Spam Link Update

You can find details on all algo updates here.