Rachel S

Jan 26, 20232 min

Local Marketing Mixup Newsletter - Jan 25, 2023

Your Weekly Update
 
Wednesday, Jan. 25, 2023


 
Thought we’d seen the last of the tech purge in 2022?
 
Amazon’s massive layoff of 18,000 employees tells us that, no, we’re not quite done yet.
 

 
And while some writers want to remind us that this isn’t that bad – unemployment is actually down since the pandemic – it might not be time to celebrate yet.
 

 
For better or worse, marketing lands on the chopping block all too often when things get dicey. We know, we know – it makes no sense to cut the department that’s actually getting your name out there. But it happens.
 

 
What can we do except be so good and revolutionary at our jobs that we always find a way to succeed – current job or otherwise?
 

 
Yeah, we couldn’t think of anything either.


 
AI and SEO - a match made in cyberspace
 
Put two massive info automation systems together and what do you get? It’s not totally clear yet. But here’s what we do know:
 

  • AI will make keyword research way easier

  • AI content might not fool the algorithm yet – but it’s always getting more sophisticated

  • AI can help you interpret and predict shifts in analytics

  • We built some pretty awesome local SEO Chat GTP prompts that you can use - reach out if you want details on them

We offer some other pretty handy services as well
 

  • Google Business Profile management services

  • Listings management software

  • Reviews management software

  • Reputation management software

  • The best part? Everything can be 100% white labeled

Book a meeting with us

Check out our guide on every possible ranking strategy for Google Business Profiles!
 

Google Updates You Should Know About
 
Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:

You can find details on all algo updates here.